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  • Six Digital Marketing Trends to Budget for Today [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    With so many digital marketing trends, where do you focus your efforts? Here are six of the biggest trends that marketers should be budgeting for.

  • The Most Important Social Network for Influencers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram is both the most used social network by influencers and the top social network influencers focus on, according to recent research from Hashoff.

  • How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • What Grade Do Marketers Give Their Personalization Efforts?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Are marketers pleased with the level of personalization in their own marketing efforts—and in the email, Web, and mobile channels they use? What grades do they give themselves?

  • #SocialSkim: Facebook's Netflix-Like Shows, Algo Change; Snapchat's Scary Slump: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook eyes original TV-like shows for this summer; Snapchat scares investors, releases suite of new features to combat Instagram; Facebook's latest algorithm change; Instagram eyes global markets; the niche social media platform trend.

  • Five Lessons for All Marketers From the Departure of Coke's CMO

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Coca-Cola has decided to eliminate the position of CMO; instead, Coke has created a chief growth officer role, in charge of both its customer and its commercial teams. Here's what marketers can learn from the shakeup.

  • What Are We Buying for Mother's Day? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.

  • The Digital Marketing Channels Small Businesses Use Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.

  • Seven Easy Tactics for Generating Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Over 2 million blog posts are published each day. No wonder many marketers struggle with generating fresh content ideas to fuel their marketing efforts. Here are seven tactics to overcome your idea-generation hurdles.

  • How to Create a Fluid Workflow for Content Teams

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    A good content workflow makes your publishing process a lot more effective. Here's how you can organize the work of your content team and simplify the production and distribution of marketing content.

  • How to Select an Influencer Marketing Marketplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    An influencer marketplace can make working with influencers easier and more effective, but only if you pick the right marketplace for your needs. Check out this infographic for some factors to consider.

  • Which Flexible Work Options Employers Offer vs. What Employees Actually Want

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than three-quarters (76%) of marketing executives say their company offers some form of alternative work arrangement, according to a recent report from The Creative Group.

  • The Road to Recognition: Authors Barry Feldman and Seth Price on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Career Development

    Digital marketing experts Seth Price and Barry Feldman discuss how to balance your employees' personal brands with the corporate brand, and they share insights from their personal-branding book, The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media.

  • Online Reputation Manager Reveals Key ORM Process Details

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.

  • Social Media Use by Generation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Knowing how different generations use some of the biggest social media platforms can help you find the right audience for your marketing message.

  • Google Paid Search Trends: 1Q17

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google AdWords units that originated from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent research from iProspect.

  • How to Maximize the ROI of Your Lead Generation Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.

  • Reaching Millennials in 2017: Turns Out, They're on Their Phones

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. Here's how to reach them.

  • The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a CGO focuses on.