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  • Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

  • 10 Rules for Effective Facebook Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?

  • The Most Effective Digital Channels to Include in 2017 Marketing Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

  • The Four Pillars of Performance for Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

  • #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more...

  • Marketers' Top Investment Priorities for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.

  • Real-Time Marketing: Five Tips for Surviving in Our Brave New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

  • The Yelp Effect: How to Deal With Negative Reviews

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews?

  • SMB Owners' Top Priorities for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most owners of small and medium-sized businesses say attracting and retaining customers is their top priority for the year ahead, according to recent research from GetApp.

  • How to Prevent Churn and Retain Customers of Online Services

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Customer churn is a normal part of doing business. The reasons customers leave you are diverse, but they fall in two categories: voluntary and involuntary. Understanding the differences between the two can dramatically improve your customer retention.

  • 2017's Top 10 Digital Branding and Marketing Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Planning your marketing efforts for the coming year? Here's some advice about the top digital marketing and branding trends you can expect in 2017.

  • America's Relationship With Work Email [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 30% of Americans say they have their work email open constantly, according to recent research from ReachMail.

  • Seven Ways to Stand Out in, and Benefit From, the Experience Economy

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    The experience economy gives us the opportunity to do more than just sell goods and services; we can now create unique memories and experiences for our customers—and in the process achieve competitive advantage.

  • How Our Brain Processes Different Kinds of Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To get the best responses to your content marketing efforts, make use of the way the human brain processes information.

  • Video Viewing on Social Networks: Trends and Consumer Preferences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers are spending six hours per week, on average, watching video content on social networks, according to recent research from Brightcove.

  • Useful SEO Content Tactics for a Successful 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017.

  • Why Instagram Matters to Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.

  • 3Q16 Email Marketing Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services.

  • Take 10: Three Steps to Start Your Own Word-of-Mouth Marketing Campaign

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn three necessary steps to get your word-of-mouth marketing campaign off the ground before you put it into action. You'll leave understanding the differences between fans and influencers, and the benefits of each, so you can identify which one will help you best achieve your campaign objectives.

  • Take 10: How to Put Your Word-of-Mouth Marketing Campaign Into Action

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Social Media Marketing

    In just 10 minutes, you'll learn the key questions you need to answer, how to measure your results, and the ethical issues behind WOMM. You'll leave with the tools to ensure your word-of-mouth marketing campaign hits it out of the park every time.