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  • Competitive Marketing Intelligence? Yep, There's a Chatbot for That!

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Collecting marketing intelligence on our competitors and rivals has long been a headache in search of an aspirin. We've had to use Google and scores of standalone tools to conduct competitive research. But it looks like we might have a cure in sight, in the form of a chatbot.

  • The Ultimate LinkedIn Cheat Sheet [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    LinkedIn does much more than merely store your job profile. You can use the platform to make more connections, keep track of your relationships, build your career credibility, and much more... This comprehensive guide can help.

  • Marketing and Advertising Executives' Hiring Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives expect to keep their staff size unchanged in the first half of 2017 (1H17), according to recent research from The Creative Group.

  • Three Major Shifts That Will Transform Video Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.

  • Facebook Advertising 101 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Are your Facebook ads set up for success? Targeting traffic on the social site can help small businesses generate leads and sales, but it helps to know where to start and get some insider tips.

  • How the Role of the CMO Is Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Chief marketing officers are increasingly being held responsible for growth strategies and revenue generation within their companies, according to recent research from the CMO Council and Deloitte.

  • Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.

  • The Ultimate Local SEO Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Keeping up with local SEO changes is vital to many businesses, but the shifting rules and new technologies can be a challenge.

  • The Most Important Google Search Rank Factors [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.

  • Five Effective Customer-Data Tactics: Resolutions for the New Year

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.

  • #SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!

  • Newspaper Readership Trends by Platform and Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

  • Seven Marketing Automation Predictions and Best-Practices for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

  • Martech in 2017: Five Predictions and Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.

  • 12 Examples of Killer Email Campaigns From 2016 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.

  • Executives' Marketing Technology Budget Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.

  • A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.'

  • Three Game-Changing Trends for Mobile Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

  • What Type of Leader Are You? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everyone has their own built-in approach to leading others. Do you know what yours is?

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.