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  • Effective Link-Building for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.

  • How to Eliminate Distractions and Put Success in Your Way: 'Attention' Author Rob Hatch on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.

  • The State of In-House Programmatic Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.

  • How to Grow Your Professional Network in the Digital-Only Era

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Technology has allowed us to form connections and maintain strong business relationships even while we are unable to meet in person. But making contacts in the digital world is different. Use this article as a guide for how to adapt.

  • Four Things Introverts Can Teach Us About Networking

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Some of the world's most successful people identify as introverts, which might seem counterintuitive. But they've adapted a strategy that can teach us a thing or two about successful networking. Here are four networking lessons we can learn from introverts.

  • Why Employees Don't Focus on the Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos.

  • 10 of the Best Tools for Market Research

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Market research is an essential first step for launching any product or feature, but too many of us want to jump in and use our instincts instead of collecting the data we need to ensure success. Here are 10 tools that will make your research easier.

  • Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Your customers want you to provide personalized offers and experiences, but they also want you to respect their privacy and allow them more control over their data. That's why a preference-management strategy is so important. Here are four things marketers can do.

  • Do Most B2B Marketers Gate Content?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.

  • Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers make the most of this mobile-first, mixed-media format?

  • A Demand Gen Road Map for Today: Doubleheader Event

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.

  • Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    The quality of its customer experience can make or break a B2B company. To make sure your customers' experiences keeps them coming back for your products or services, follow these five steps.

  • Smoking Brisket and the Customer Experience: Art and Science With Christian Selchau-Hansen on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Customer Experience

    Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.

  • Email Mythbusters: You Can't Remove ALL Spam Traps From a List

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there's no magic bullet. Let's cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future.

  • How to Foster Well-Being While Working Remotely [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively affected their mental health.

  • The Most Effective Link-Building Tactics According to SEO Pros

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to recent research from LinkDoctor.io.

  • Measurement Matters: How to Get More From Account-Based Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Account-Based Marketing

    B2B marketers are attaining tangible results with ABM, and most who haven't started using it yet are planning to. And why not? It works. But your decision-makers clearly expect strong ROI. To find and fill capability gaps and prove the value of your ABM efforts, you must be able to measure.

  • How to Calculate the ROI of Your SEO Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you want your website to rank high in Google searches and attract visitors and potential business, you need to be investing in SEO. And because many businesses don't invest in SEO at all, even a small amount of optimization can put you ahead of the competition.

  • Assessing Your CRM Implementation: Two Questions to Ask Yourself

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    The love-hate relationship with our CRMs is real. They often fail to meet promises made during selection and implementation, and they can fall short of their potential to drive revenue. But we can't live without them. To get more out of your CRM implementation, ask and answer these two questions.

  • It's Time for Chief Market Officers to Play Offense

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief market officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.