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  • How to Become a Trusted Voice in the Sustainability Conversation: Purna Virji on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Brand voice has become top-of-mind in marketing as more and more people support businesses that share their values. But how you treat your customers is only part of the battle—employees have to be part of the conversation, too.

  • Four Ways Conversational AI Can Boost Conversions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and shortening the sales cycle.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • The Importance of B2B Communities: What's in It for Marketers?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Taking customer feedback on social media can be brutal. It's like standing on a stage getting hit by flying vegetables. A possible alternative is to build an online community, which comes with added benefits for both your brand and your customers.

  • Four Ways to Amplify Your Media Relations

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.

  • How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons.

  • Does Using More Hashtags on Instagram Increase Views?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.

  • What Is Marketing Operations? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, and managing and analyzing data.

  • Why Omnichannel Is the Way Forward for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Email, website, chatbot, PPC, Zoom calls... B2B buyers have access to more channels than ever to get information about your product or service. Coordinating those touchpoints leads to the best possible experience.

  • Jump on the Marketing Analytics Train or Be Left Behind

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Big ad channels can't be trusted to give you real analytics. Facebook wants you to use Facebook, so it fudges the stats to ensure you will. Multitouch attribution tools, on the other hand, are impartial and effective.

  • The User-Generated Content Advertising Ecosystem [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.

  • How and When to Measure Your Brand's Health

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Time to take your brand to the doctor. How does it measure up? Ask yourself these six questions to see if you need to make changes.

  • The Top Customer Engagement and Experience Challenges in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according to recent research from Verint.

  • Effective Content Writing in 15 Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's easy to get overwhelmed and feel like pulling your hair out when creating new pieces of content. Slow down, take a deep breath, and follow the steps in this article.

  • Heads Up, B2B Marketers: Data Rights Aren't Just a Consumer Issue

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Complying with customer data rights doesn't mean just checking a few boxes and moving on. Your entire organization must shift in the way it views and processes customer data. Here are some tips to get started.

  • Finding Your 'Y': How to Measure Marketing ROI Without Third-Party Cookies

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    If the formula for measuring ROI is so straightforward, why do so many marketers struggle with it? They may be looking for their Y in the wrong place.

  • The Top Challenges to Meeting Productivity

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their company, according to recent research from Time Is Ltd. and Ascend2.

  • Engagement Trends for Four Major Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores benchmarks based on an analysis of engagement (likes, comments, shares, etc.) on 27 million posts on Instagram, Facebook, Twitter, and TikTok.

  • CMO, the Toughest Job in the World: Jamie Gier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Ceros CMO Jamie Gier has no problem admitting that she gets overwhelmed by the relentless advance of technology and the ways it's shaping marketers' personal and professional lives.

  • Three Lessons in Customer-Centricity

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    You have a great customer feedback program that gets you a mountain of data. But how do you spin that data into problem-solving gold? Here are three lessons from companies that successfully did just that.