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  • How to Wholly Unify Sales, Marketing, and IT

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.

  • What Will a Cookieless Future Look Like Five Years On?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers should be gazing into their crystal balls to see how their company will really fare in the cookieless future. Here are the tactics that will keep brands afloat.

  • Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.

  • The Content Preferences of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.

  • LinkedIn's Top Companies to Work for in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company stability, external opportunity, and gender diversity.

  • How Superior Product Experiences Can Fuel Exceptional Customer Experiences: Three Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In the modern digital world, customer experience is not just about how you deliver the features of your products but also about how your customers interact with those products online. For excellent product experiences, follow these three tips.

  • What Does Measuring Your Marketing Actually Mean?

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Measurement & Analytics

    Ever try to explain how hot it is outside in Celsius when your audience is familiar only with Fahrenheit? That's what marketing measurement can feel like. Check out the methods in this article to get to the bottom of marketing's business value.

  • A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.

  • How a Unified Brand Multiplies ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

  • Brands as the Center of Data Solutions? It's Already Happening

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.

  • Never Stop 'Dating' Your Customer: Three Ways to Nurture Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Dating horror stories... we all have them. But happens when dating goes well? It looks a lot like a long-term relationship between a company and its repeat customers.

  • How Different Business Teams Distribute Video Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

  • How Many Words Do People Use When Searching Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Online searches tend to be very short: Most consist of just one or two words, according to recent research from Semrush.

  • How to Use Interactive Ad Campaigns to Generate Leads

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.

  • Video Ad Specs That Work Across Social Networks [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic provides common specs for social media video ads that marketers can use across channels.

  • The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience

    When done right, phone conversations can transform your marketing ROI. Learn what can happen when you put as much focus on phone conversations as you do other marketing strategies. Check out this webinar to discover the strategies leading brands are using. Sponsored by Invoca.

  • The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    After 2+ years of major pivots and accelerated digital transformation, brands are now having to take a close look at how they handle customer data. To make absolutely necessary improvements, organizations must meet three challenges and implement a series of best-practices.

  • How to Authentically Brand Yourself in a Digital World: Eric Yaverbaum on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Are you ready to take a journey through trust, reciprocity, reputation, and strategy? In this episode, George B. Thomas and Eric Yaverbaum uncover a matrix of words, tips, and wisdom for building a successful brand in the digital world.

  • How to Use Psychology in E-Commerce [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence conversions.

  • Five Ways Digital Attribution Can Improve ROAS for CTV/OTT Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Consumer ads have ruled CTV, but with the ever-decreasing gap between home and work life, that doesn't have to be the case. Here's how B2B advertisers can use digital attribution to take advantage of CTV.