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  • Should Brands 'Break Up' With Twitter?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article.

  • Putting Your B2B Buyer Personas to Work

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 3 of 4: When you put Buyer Personas to work, they'll inform your B2B content marketing strategy, align you with the customer success and sales teams, and fill your sales pipeline. Discover how to create effective marketing campaigns that target potential customers in Session 3 with Ardath Albee.

  • How to Overcome Poor Communication to Drive Marketing Performance in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

  • 23 Sales Tactics for 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well.

  • What the Most Successful Content Marketers Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.

  • How Businesses Can Navigate a Polarized World

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.

  • The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often.

  • AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Artificial intelligence has been improving workflows in back-office systems for years. But the advent of generative AI, which interprets human language and mimics human speech, writing, and art, can revolutionize customer service in particular. Here's how.

  • Why You Should Be 'Cloning' Your Best Customers to Grow Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    By analyzing your most successful customer interactions and understanding customers' goals, you can better inform your marketing efforts to replicate your best and favorite customers. So how is that done? Let's break it down into a few key steps.

  • Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Prospects' personalized experiences on your website shouldn't stop when they become customers. In this free webinar, learn how an ABM program for customers can help keep you on track at a time when customer lifetime value (CLV) matters most. Sponsored by Drift.

  • Is Digital Advertising Really More Effective Than Traditional Advertising?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences.

  • Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon.

  • The 30 Companies That Produce the Most Startup Founders [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people who have worked for America's largest organizations.

  • Building Your B2B Buyer Personas

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    SESSION 2 of 4: Completed your B2B Buyer Persona research? It's time for a "discovery debrief." Separate the wheat from the chaff and build your Buyer Personas with the core elements of your target audience. It's the next step to resonating with your potential customers.

  • The Tech Habits of Americans Age 50+

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

  • Three Ways B2B Sales Prospecting Will Evolve in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends.

  • OOH: How B2B Marketers Can Reintegrate With the Physical World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As the pandemic transitions to a less serious threat, brands are once again using in-person tools to reach prospective customers. Printed materials and physical media offer a way to reach people who are at the office less and out in the real world more.

  • Five Trends Reshaping B2B Marketing Leadership in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth.

  • How Confident Are Senior Marketers in Their Capabilities?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

  • The Power of Nostalgia Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work so well and gives examples of it in action.