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  • How to Use Positioning Frameworks to Build Powerful Messaging

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Discover why your messaging isn't always to blame for poor conversion and what may be the culprit instead. Join MarketingProfs CEO Allen Weiss to learn how a positioning framework can help you create powerful messaging that connects with your audience and cements your claim in the marketplace.

  • The 10 Things Great Marketing Writers Do That Set Them Apart

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Everybody writes—but not everybody wants to read it! Good news though. This webinar can fix that for you. Join me, Ann Handley, to discover the 10 things you can do to stand out with excellent content. You'll also get the Writing GPS system I use to write my books, emails, and more. It's painless. Mostly. But there will be prizes!

  • Three Ways to Help Women Join the Ranks of Agency Owners

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Women make great marketers. So why do so few of them own marketing agencies? This article presents possible ways to solve that problem.

  • Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

  • Five Serious Content Marketing Mistakes You Need to Avoid

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks.

  • 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.

  • Less Humor, More Inspiration: The Messaging People Want From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.

  • It's The Golden Age of Marketing. So Why Is the Fractional Model So Attractive?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Foregoing a robust in-house marketing team and, instead, outsourcing various capabilities—called fractional marketing—is become more popular. Here's why.

  • Unlearn So You Can Succeed: Why (And How) You Should Rewrite Your Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    It seems natural to move beyond ways of thinking that haven't worked. But business leaders also need to be able to let go of tactics that have worked in the past so they can start fresh in a new role.

  • Is Microlearning the Future of Workplace Training? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models of in-person events and lengthy online modules?

  • The Attention Economy—How Time Affects Your B2B Marketing Efforts: Doug Binder on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey.

  • How to Build a High-Converting Lead Magnet

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Lead magnets are the cornerstone of a solid demand gen strategy. But not all lead magnets are created equal. In this free training, Kenda Macdonald will show you how to create a lead magnet that profiles your prospects, increases conversions, and supports your sales team.

  • Martech 2023: Three Trends to Expect

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    In 2022, several technologies cemented their marketing viability. In 2023, we'll start to see those technologies live up to their potential, argues this article.

  • Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.

  • What Keeps Senior Marketers Up at Night?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

  • Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Join veteran B2B Marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO's expectations.

  • Marketing at the Speed of Thought: AI Use Cases for Four Content Types

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.

  • Marketers' Top Worries About Twitter

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

  • Inclusive B2B Marketing Techniques You Can’t Afford to Ignore: Sydni Craig-Hart on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world.

  • Five Qualities of an Exceptional Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking out on Internet culture, storytelling, risk-taking, and understanding human psychology.