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  • Secure Your Prospect Base—Send in the Marines

    Article

    CONTENT TYPE: Article | TOPIC: None

    You must be realistic about the size and characteristics of your target market. So what do you do when your prospects are few in number and elusive? You face the facts—and do battle where you have the best chances of winning and the least chance of suffering casualties. Before all else you secure you prospect base.

  • The Blue Ocean and Business Models: How to Go Blue and Stay Blue

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even if you business can carve out a Blue Ocean spot—avoiding the cutthroat, backstabbing bloody Red Ocean by making the competition irrelevant rather than trying to beat it—how do you stay in the Blue Ocean for long-term prosperity? Enter the need for the business model!

  • Movie Downloading and Streaming Tripled in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of US online consumers who had streamed or downloaded a full-length movie within the previous 30 days roughly tripled in 2009 from 2008 levels as consumers continued to seek faster and more convenient ways to watch movies, according to a study by Ipsos OTX MediaCT.

  • E-readers, Tablets to Become Mass-Market Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (57%) of surveyed US consumers say they plan to purchase an e-reader or tablet within the next three years—29% plan to purchase one within the next year—according to a study by The Boston Consulting Group (BCG).

  • Social, Mobile, Video Marketing ROI Tough to Measure

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers struggle to find the marketing mix that delivers the greatest impact for their businesses, most have yet to fully adopt emerging channels: Only 14% say they now use mobile, social media, and video channels in their marketing mix, according to a survey from Omniture.

  • Display Ads Rebound: 1.1 Trillion Delivered in 1Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet users received a record 1.1 trillion display ads* during the first quarter of 2010, up 15% from a year earlier, with Facebook the top display-ad publisher and AT&T the top advertiser, according to comScore's Ad Metrix.

  • Social Media Sponsorships to Reach $56.8M in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Amid double-digit declines in traditional ad spending, the emerging category of social media sponsorships grew 13.9% to $46.0 million in 2009 and is forecast to climb 23.6% to $56.8 million in 2010, driven by higher demand among advertisers to reach social media's target audiences, according to a study by PQ Media.

  • Consumers Less Anxious About Economy, but Cautious: RBC

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies and job security, according to the recent results of the RBC US Consumer Outlook Index.

  • Email Unsubscribe Benchmarks: Marketers Offer More Control

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many retail email marketers have learned that their best defense against subscribers' clicking the "report spam" button is to provide not only a friction-free process to enable unsubscribing but also options that ISPs can't give email recipients, according to a study by Smith-Harmon.

  • World's Most Valued, Resilient Brands Led by Tech

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The world's strongest brands have proven their resilience to recession: When most key financial indicators plummeted last year, the value of the BrandZ* Top 100 brands, led by technology brands, rose 4% to more than $2 trillion, according to Millward Brown.

  • 'Dwell Rate' of Ad Engagement Impacts Conversion

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing campaigns that actively engage consumers online for longer periods of time—by enticing them to "Dwell"—are more likely to generate high conversion rates and are three times more effective at driving brand-related Web searches, according to a study by Eyeblaster.

  • Un-Advertising: The Power of Testimonial Video in the Post-Advertising Era

    Article

    CONTENT TYPE: Article | TOPIC: None

    Mad Men-style advertising, based on interrupting entertainment or news, is still with us—but most marketers recognize that it's unsteady on its feet. The reality is that people are tired of being "targeted" with ads and so are inclined to take evasive action. It's time to dust off the tried-and-true customer testimonial, and turbo-charge it for your website with video storytelling.

  • Why CMOs Need Standardized Measurements—Just Like CFOs and COOs

    Article

    CONTENT TYPE: Article | TOPIC: None

    At many companies, Marketing can't match the financially relevant, standardized measurements produced by peers in Finance and Operations. That is a big problem, because the lack of financially relevant, standardized measurements weakens CMOs' stature. It doesn't have to be that way.

  • What's Next for Ad Networks?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options, and flexible pricing platforms.

  • Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they don't have to venture to a galaxy far, far away. It's time they rediscovered email.

  • Women Download More Mobile Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.

  • Consumers Hesitant to Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain cautious in their shopping decisions, according to a survey by America's Research Group and UBS Global Equity Research.

  • Woman-Owned Businesses Put Customers First, Systems Last

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as websites and social media, according to a survey from Forbes Insights

  • Google Takes 71% of Searches in April

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in April, accounting for 71.4% of all US searches conducted in the four weeks ended May 1, 2010, up 2% from March, according to Experian Hitwise data.

  • Consumers Prefer Verizon Service (but Want iPhone)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Verizon continues to lead the telecom industry in wireless service customer satisfaction: 49% of Verizon customers surveyed say they are very satisfied with their cellular service, compared with 23% of AT&T customers who say the same about their service, according to a survey from ChangeWave.