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  • Social Media Passion Index: Golf Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love the Callaway Golf Company—and are more passionate it than for any other golf brand in the US, according to the NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Facebook Grows, Others Stagnate; Interaction Levels Steady

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most social networking sites have lost active users in the past six months, but Facebook has bucked that trend, a new study finds. Eight out of ten active social media users (80%) have an account on Facebook, up from 71% six months earlier, and among them 54% visit Facebook at least once a day, according to a survey from Performics, conducted by ROI Research.

  • Average Value of Facebook Fan: $136.38

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers who are Facebook fans are more valuable to brands: On average, Facebook fans spend $71.84 more per year on brands they are fans of than consumers who are not fans, and they are 28% more likely than non-fans to continue using that brand, according to a study by Syncapse.

  • Social Media Popular Among Older Americans

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is not just for the young: 27% of Americans age 50+ say they now use social media websites, with Facebook the most popular—used by 23% of adults age 50+—according to a survey from AARP.

  • Twitter 101: Seven Tips for Effective Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way communication tactics and expect results.

  • Video—Personal Branding's Killer App

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and what you have to offer?

  • Effective Customer Listening Requires More Than Keywords

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to track not just the volume but also the meaning of online conversations across a complex web of consumer-interaction channels.

  • Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The iPad has the potential to provide an all-in-one tablet that people are going to use everywhere—on their couch, while on vacation, and from all the places in between. No doubt brands are salivating at the chance to use the device to connect with consumers. Since many are hitching their wagons to the device—how can you, as a marketer, take advantage of the iPad?

  • Adoption of New Media Formats Soaring

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    CONTENT TYPE: Chart | TOPIC: None

    Consumer adoption of new media formats has increased at double- and triple-digit rates in the past two years, as technologies such as high-definition TV, digital video recorders, and the Internet create higher quality and more convenient viewing experiences for consumers, according to Nielsen's latest Three Screen Report.

  • Cloud Computing to Dominate by 2020

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    CONTENT TYPE: Chart | TOPIC: None

    Most technology experts and highly engaged Internet users (71%) say cloud computing will become more dominant than the desktop in the next decade—creating an environment in which people work via mobile and Web-based applications (such as Facebook and Google Docs) more than desktop software—according to a study by Elon University and the Pew Research Center.

  • Social Media Users Want to Rant, Influence

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly two-thirds (64%) of online consumers use social media, and among them over one-third (34%) say they have used social media as an outlet to rant or rave about a company, brand, or product, according to a Harris Poll.

  • Most Americans Wake Up to Email

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly six in ten online consumers (58%) say they start their day by checking email, whereas 20% head straight to search engine sites and 11% check in with Facebook, according to a study by ExactTarget.

  • Small-Biz Confidence Higher, but Vacations on Hold

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    CONTENT TYPE: Chart | TOPIC: None

    America's small businesses are more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased in May 2010 for the second straight month, to 87.4—its highest level in seven months—up 2.3 points from its April reading of 85.1, Discover reported.

  • B2B Customer Engagement: High Priority, Low Marks

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    CONTENT TYPE: Chart | TOPIC: None

    Most B2B marketers say customer engagement is a high priority both within their marketing organization (72%) and across their entire company (58%), but they don't rate their company's level of customer engagement highly, according to a survey from the Business Marketing Association.

  • Online Ad Spend Double-Digit Growth Forecast for 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Worldwide online advertising revenues are forecast to reach $61.0 billion in 2010, up 12.4% over 2009 levels, according to MagnaGlobal. It forecasts global online advertising to grow 11.7% in 2011—and thereafter by an average annual rate of 11.0% through 2015, reaching $103 billion in global spending that year.

  • LinkedIn Delivers B2B Traffic, Wikipedia More Leads

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a study by LeadForce1. In addition, visitors referred to B2B websites from Wikipedia spend more time on those sites once they arrive.

  • FIFA World Cup: Search, Mobile Viewing Stats

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    CONTENT TYPE: Chart | TOPIC: None

    With the 2010 FIFA World Cup in South Africa set to begin on June 11, US Internet searches related to the World Cup during the week ended May 29, 2010 were up 10% from levels recorded a week earlier, and up 64% from a month earlier, according to Experian Hitwise.

  • Five Things to Think About Before You Launch Your Next Website

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most companies do a fairly good job keeping pace with technologies. But the harder, yet more rewarding, work involves keeping up with how people use the Internet to learn, communicate, shop, and entertain themselves. By matching your Web presence to your customers' Web habits, you stand the best chance of winning their confidence and cash.

  • Who Drives the Demand—A Critical Concept in Services Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    There's no shortage of advice about which strategies work or don't work for services marketing. Yet they seem to conflict with each other regularly. So what's the scoop? Which ones work? It's less a question of which ones work than it is which ones will work for you given the dynamics of what you sell.

  • Winning Facebook Tactics for Today's Search Marketer

    Article

    CONTENT TYPE: Article | TOPIC: None

    Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the chance to reach Facebook users with precisely targeted ads.