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  • The Fallacy of Search Engine Marketing Only

    Article

    CONTENT TYPE: Article | TOPIC: None

    There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: A quality SEM company "shouldn't need" to engage in any form of offline marketing.

  • Most Multitask While on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as searching the Web or shopping and researching products, according to a survey from Morpace Inc.

  • YouTube Video Viewing Hits All-Time High in May

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos viewed during the month—surpassing the threshold of 100 videos per viewer for the first time, according to comScore data.

  • Companies Using Social Media Without Game Plan

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use social media, but just 41% say those efforts are part of a strategic game plan, according to a survey from Digital Brand Expressions (DBE).

  • More Email Marketers to Integrate Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say integrating email marketing and social media is very or moderately important to their digital marketing efforts, according to a survey from AWeber Communications.

  • Millennials Favor Email for Deals, Promotions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, according to a study by ExactTarget.

  • Music and Mobile Made for Each Other

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly three-quarters (73%) of mobile content downloaders—i.e., those who download mobile entertainment content from the Myxer platform—say they listen to music on their mobile phones, according to Myxer.

  • Ad Recovery for Most Industries by 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Boosted by newer advertising channels and increased marketing activity, ad spending is forecast to increase on average 0.6% in 2011 from 2010 levels, with outlays led by the diversified food products, pharmaceutical, and telecom industries, according to Schonfeld & Associates, Inc.

  • In Social Media Era, Facebook Rules

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    We're at a turning point in how we describe Web-based innovation trends, and the ascendant term is "social media," according to a study by Justin Kistner posted on Socialfresh. Moreover, Facebook among those media is so popular that no other search term in Google beats the volume for "Facebook," Kistner finds.

  • Google Grabs 72% of Search in May

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in May, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, and Ask received 14.4%, 9.2%, and 2.1%, respectively, according to Experian Hitwise data.

  • 10 Tips for Building Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 tips for you to consider to deepen relationships with customers.

  • Achieving Relevance in Direct Digital Marketing: Segmentation and Optimization

    Article

    CONTENT TYPE: Article | TOPIC: None

    The previous installments of this series of articles covered the idea of relevance in digital marketing and discussed the first two of five keys for achieving relevance. This installment covers the third: tactical execution in the form of segmentation and optimization.

  • Brand and Marketing Audits—The Forgotten Necessity

    Article

    CONTENT TYPE: Article | TOPIC: None

    A brand audit enables a firm to lay a solid foundation for management and oversight. The following approach to brand auditing is based on a robust audit methodology that focuses on seven key areas of marketing capability and can be used to assess the marketing activities of any firm.

  • Facebook Upgrade: How New Features Will Help Brands Connect With Fans

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their key stakeholders on the social-networking giant.

  • Frequent Social Network Users Profiled

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety of mobile technologies, according to a survey from Edison Research/Arbitron Internet.

  • Email CTRs Higher With Social Media Sharing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a 55% higher CTR, according to a study by GetResponse.

  • Top 50 Web Properties in May 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 million, according to data from comScore's Media Metrix service.

  • Senior Marketers Rethinking Customer Engagement

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are struggling to formulate successful engagement strategies that have measurable impact, according to a survey from Forbes Insights.

  • B2B Marketers Satisfied With Twitter, Await Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully one-half (52%) of B2B marketers say they are satisfied with their return on investment (ROI) in Twitter—and among those who attribute direct sales to Twitter, that satisfaction level is 66%, according to a survey from BtoB Online.

  • Consumers Want Print Magazines, but Also Relevance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite major shifts in the publishing world—including dramatic declines in print ad revenues and numerous closures of print publications—consumers still want to read print magazines: 92% say they plan to stick to print; and when given the choice of print, e-reader, or online delivery, 90% still prefer print, according to a survey from the CMO council.