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  • Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    Buyers don't care about your product or service. They just care about the problems and opportunities they face and how your expertise can help them. Accordingly, Marketing and Sales share a common goal: earning the right to connect with buyers.

  • Google Android Captures 54% of Smartphone Market; Apple, 35%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the comScore MobiLens service for the three-month period ended in November 2012.

  • The Wonderful World of Difficult Clients [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Most companies must deal with clients. Unfortunately, some clients can be extremely difficult. To help you identify and handle challenging clients, Ciplex created this infographic highlighting the most common difficult-client types.

  • #SocialSkim: Social Media Update, Weeks of December 24 and 31, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Have a good holiday? This week's #SocialSkim kicks you back into gear with social stats, trends for the new year, and tips for keeping (socially) fit. And for the tomorrowhunters out there, we even managed to toss in a little future interfacing with smart light. (Don't worry, that'll make more sense as you skim.)

  • Five Ways SMBs Can Track the ROI of Social Media Ads

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.

  • Optimism Abounds for 2013; Finances Top of Mind

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully 8 in 10 people worldwide say they are optimistic that the new year will be a better year than the previous one, up 8 percentage points from the 72% who said so a year earlier, according to a 23-country poll conducted by Ipsos for Reuters.

  • The Seven Pitfalls of a Modern-Day Brand

    Article

    CONTENT TYPE: Article | TOPIC: None

    Reaching people is easy these days. For all intents and purposes, we no longer have technological barriers and geographical boundaries to worry about. Brand awareness is easy to come by. Or is it?

  • 2012's Top Search Terms (by Category) and Top Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    For the fourth consecutive year, "facebook" was the most popular search term, accounting for 4.13% of all searches conducted in the US in 2012, up 33% from 2011 levels, according to a report from Experian Marketing Services, which analyzed the top 1,000 search terms for 2012.

  • 2012's Top Lessons for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    I know, I know. You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But, it's easy to get contemplative when the last quarter draws to a close. And there are real lessons to learn. Here are eight of them for B2B marketers.

  • Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your organization, building community, and navigating the sometimes tricky relationship between marketing and sales.

  • 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group.

  • What Marketers Can Learn From a Gaming Company's Email Tactics

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the prevalence of the smartphone, email has become a virtually "always on" channel. It can lift retention, increase brand favorability, and create more payers out of players (or subscribers or members or prospects...).

  • #SocialSkim: Social Media Update, Week of December 17, 2012

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Deck the halls. This week’s #SocialSkim’s got viral greats and go-homes, Instagram and Twitter updates, and one (just one!) #adventcalendar. It’s also data-rich for your digestive pleasure. Skim for savvy, click to learn.

  • What Matters This Holiday Season [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You know folks are spending the holidays being with friends and family, decorating, going to parties, and gift-giving. But do you know which holiday movies they prefer? Or their feelings about fruitcake? MWW created a fun infographic of what ranks high for merry-makers this season.

  • Holiday Travelers Trust Online Travel Reviews

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Growing numbers of Americans say they trust other travelers' reviews of travel experiences shared online and are factoring those reviews into their travel plans in 2012, according to a new Ipsos Public Affairs poll conducted on behalf of Allianz Global Assistance USA.

  • Seven Rebranding Lessons Learned: A Road Map From a Newly Merged Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.

  • Americans Hazy on the Meaning of 'Cloud Computing'

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than one-half (54%) of online adults in the US say they never use the cloud; however, 95% of those who think they're not using the cloud, actually are: 65% use online banking, 63% shop online, 58% use social networking sites, 45% play online games, and 29% store photos online—all cloud-based activities—according to a survey from Citrix.

  • From Tampons to Tablets: The Best and Worst Product Names of 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired (and most misguided) product brand names of 2012.

  • Don't Let Data Drive, Let It Inform: Beth Kanter and KD Paine on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.

  • Holiday Season Online Retail Spending Up 13%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a report by comScore.