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  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • How Mobile Readers Interact With Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.

  • Four Email Marketing Tips to Help You Get the Most Out of Gmail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.

  • How to Win Back Inactive Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by Return Path.

  • LeBron James's Five Keys to Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly applied to your marketing efforts.

  • #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.

  • Counteroffers by Employers Are Becoming More Common

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a recent report from The Creative Group.

  • Four Ways to Make Sure Structure Unleashes Your Creativity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain.

  • Online Video Trends: Devices, Demographics, Audience Size

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau and GfK.

  • How All the Cool Kids Are Using Social Media to Achieve Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!

  • Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.

  • How People Use LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.

  • Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice

    Article

    CONTENT TYPE: Article | TOPIC: None

    Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?

  • What Buyers Look for in Sales Software

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.

  • How You Can Generate More Qualified Leads With Google AdWords and Call Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions.

  • How Pairing Search and Social Boosts Campaign Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.

  • Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.

  • #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce in fewer than 140 characters. Skim to free your muse!

  • What Do Moms Want for Mother's Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.

  • Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?