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  • Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.

  • Three Ways to Visually Present Information (Without Spending a Fortune)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why can we watch three movies in a day but we're barely able to manage three books in a week—or a month? Humans are wired for visualization. We can more easily make sense of visual info than text.

  • How Different Generations Use Smartphones

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, according to a recent report from Experian Marketing Services.

  • 11 Ways to Market Your Brand via SMS [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Whether you need to breathe new life into your SMS marketing or provide more variety, the following infographic by Text Marketer can help. It offers 11 ideas for marketing your brand via SMS.

  • 'Be the Best Answer': Four Steps to Developing Winning Content

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.

  • The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The global brands with the most influential content marketing on LinkedIn are media and high-tech companies, according to a recent report from the social network.

  • 10 Ways to Challenge Amazon's Dominance

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.

  • Determining Consumer Sentiment: Trends and Common Mistakes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most marketers (89%) say they still rely heavily on manual analysis to determine consumer sentiment and do not yet feel comfortable leaving the task completely to software, according to recent research from Snapsify.

  • Men vs. Women on Instagram [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Who uses Instagram more: men or women? And what top brands do they prefer to follow on Instagram? Here's a look at the differences between men and women's use of the popular social media network.

  • #SocialSkim: Your Content Strategy, Facebook's Emotion Experiment, Google's Orkut, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Ready to wave those Fourth of July flags? Before you do, get the skinny on Facebook's gigantic emotion experiment (which may have happened on your news feed). See how brands are jumping on World Cup action, say farewell to Orkut, and find out how to strengthen your content strategy... for whatever device your customer is using. Skim to stay in shape!

  • Three Simple Tactics to Increase Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: None

    A rock-solid reputation, a remarkable product, and a price the market believes is fair will get you only halfway toward loyal, repeat buyers. Here's what else you need...

  • The Biggest Reward of Owning a Small Business [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of small businesses owners (52%) say the top reward of owning a company is having the freedom to control your own destiny, according to a recent report from Manta.

  • Surprise, Delight... Then What? Five Tips to Keep the Customer Experience Momentum Going

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how you can engage your customers, provide them with proactive service, personalize their experience, and go the extra mile for them.

  • Brand Attachment: Larry Vincent Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Larry Vincent, founder and executive director of The Brand Studio at United Talent Agency, discusses brand attachment, including how marketers can use it to predict buying behavior.

  • Google Universal Search Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google now delivers Universal Search results—those that include a blend of links, videos, images, news, shopping listings, and map data—for 81% of all US searches, according to a recent report from Searchmetrics.

  • Automation: How Marketing Can Sync With Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.

  • Five Reasons Your Awesome Content Isn't Going Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You put so much work into your awesome content and expect it to go viral as soon as it hits the Internet. But after you publish it, no one seems to care. So, why isn't your brilliant content going viral?

  • What Clients Expect of Marketing and Ad Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses expect the marketing and advertising agencies they employ to do a bit of everything, from properly understanding current objectives to presenting ideas and solutions beyond the conventional, according to a recent report from Domus and Harris Interactive.

  • Four Tips to Accelerate Sales Through the B2B Content Funnel

    Article

    CONTENT TYPE: Article | TOPIC: None

    Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.

  • Which Search Engines Deliver the Most Engaged Visitors?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google dominates organic search, sending 17 times more visits to publishers' websites than Yahoo, Bing, Ask.com, and AOL combined. But does it deliver the most engaged audience?