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  • B2B Email Newsletter Advertising: Benchmarks and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.

  • The Five Must-Have Traits of an Optimized Business Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    Content marketing's honeymoon is over. You can't just create good blog content and call it a day. You now have to consider the entire content experience you're giving your audiences, and for that you need an optimized blog.

  • The Top Google Search Rank Factors in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent report from Searchmetrics.

  • Simplifying Local Marketing for National Brands via Automation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands often struggle to automate marketing through the local partners that sell their products.

  • #SocialSkim: Fresh From Apple, Instagram for Couponing, Twitter 'Buy' Button, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Apple's freshest products (and less-fresh promo vid), plus a retailer's use of Instagram for creative couponing, Twitter's "buy" button experiments, and a Tinder for marketers and agencies. Skim to taste the buzz!

  • Three Good Reasons Why Google Authorship Still Matters

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google has decided to stop showing Authorship in search results, and so the interest in Authorship has dropped. No picture? No byline? What's the point? But there are still good reasons to use Authorship.

  • Blog and Social Media Usage by Fortune 500 Companies

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Currently, 157 companies on the Fortune 500 list (31%) have public-facing corporate blogs, a decrease of 3% in the number of blogging companies from 2013 levels, according to according to recent research conducted by The Center for Marketing Research.

  • Five Ways to Take Advantage of the Extended Back-to-School Season

    Article

    CONTENT TYPE: Article | TOPIC: None

    Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point.

  • The Work Expectations of Generations Y and Z

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    CONTENT TYPE: Chart | TOPIC: None

    Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.

  • How to Overcome the 'No Time to Create Content' Challenge

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.

  • Building Your Brand's Community: Dan Sullivan of Crowdly Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Crowdly founder Dan Sullivan shares insights about community management, brand advocacy, influencer outreach, and the psychology of trolls.

  • Hiring for Creative Marketing Roles: Interview Trends, Top Resume Mistakes

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    CONTENT TYPE: Chart | TOPIC: None

    Marketing and advertising executives say they review 23 resumes on average for every open creative position, according to a recent report from The Creative Group.

  • This Writing GPS Helps You Create Ridiculously Good Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    To get the quality of your content to where you need it to be, you need a road map—or, better yet, a writing GPS of sorts that gets you from discombobulated thoughts to coherent, useful content that engages audiences.

  • Stop Gambling With Customer Retention [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Increasing retention rates by 5% can increase profits by as much as 95%. Despite that fact, most companies rely on chance to keep customers.

  • 2014 B2B Content Marketing Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.

  • How to Budget for Tradeshows and Events

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.

  • Pitching Content to Publications: Mistakes to Avoid and Best-Practices

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    CONTENT TYPE: Chart | TOPIC: None

    How long should should content pitches to media outlets be? Should they include fully formed assets or, instead, opportunities to collaborate? Do publishers value exclusive research? What are the biggest pitching mistakes?

  • How Product Packaging Affects Buying Decisions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.

  • #SocialSkim: Brands and Hyperlapse, Twitter Trends, Facebook Search, Royalty-Free Pics, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    See what (and how) brands are using Hyperlapse, how Twitter is helping you "get" trends, what royalty-free photo service will save your life, how Facebook is helping you search through old posts, and which content creation strategies will improve your business. Skim to stay on top!

  • Five Ways to Maintain Credibility in Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have to say, but that trust is both fragile and fleeting.