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Do consumers believe that native advertising pieces on media websites are written by companies or journalists? Does the presentation of this type of content change how it is perceived?

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Check out these stats to better understand mobile users' behavior and to establish a strong path to conversion.

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Nearly half (48.5%) of traffic to websites comes from bots, not human beings, according to a recent report from Imperva Incapsula.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the state of social media marketing.

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Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting.

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National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.

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These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top of mind!).

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These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.

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B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.

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Understanding the following hot marketing trends and planning for them can help you succeed in 2016.