FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Are Marketers Succeeding With Personalization? [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although 66% of marketers rate their personalization efforts as very good or excellent, just 31% of consumers say companies are consistently delivering individualized cross-channel experiences, according to a recent report from SAP Hybris and Forrester Consulting.

  • Take 10: Personal Branding Strategy—How to Get Famous

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Career Development

    In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.

  • How a Growing Franchise Builds Its Brand Through Local Marketing

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    National brands looking to capitalize on the "buying local" trend often rely on local affiliates—franchisees, dealers, etc.—to carry their marketing message to audiences. Here's how one franchise has been doing that.

  • Take 10: 10 Tips for Creating Quality Video on Your Smartphone

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Marketing Content

    In just 10 minutes, we'll share simple, straight-to-the-point tips for creating high-quality video using your smartphone. From shooting, to sharing, to editing, you'll leave with actionable tactics you can put to use right away.

  • #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. Also: cool new stuff, including how aging Millennials will influence business, and Web analytics that can track emotions.

  • Top 10 How-To Articles of 2015 on MarketingProfs

    Article

    CONTENT TYPE: Article | TOPIC: None

    These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.

  • Top 10 Research Summaries of 2015 on MarketingProfs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    These are the research summaries (AKA, "Survey Says" articles) that you and your fellow marketers found most worthy of your time and attention in 2015 (email seems to be top of mind!).

  • Top 10 Infographics of 2015 on MarketingProfs

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    These are the infographics that you and your fellow marketers found most worthy of your time and attention in 2015.

  • Understanding Your Content Marketing Goals Before Setting Metrics

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's much easier to start a journey if you know where you're going—and much more likely you'll actually get to somewhere you want to be.

  • B2B Buyer Personas: Top Challenges, Tactics, and Uses

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.

  • Six Ways to Include Video in Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Video content is easy to consume and engaging, and it helps you connect with the people who matter most—your audience. But how do you make sure you're getting the full benefits of video marketing?

  • Marketing Smarts Special: Experts Share Their Holiday Wishes for Marketers [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Twelve top marketing experts share their wish list for marketers: what they wish marketers would stop doing, and what they'd like to see more of in the coming year.

  • B2C Industries That Get the Most Engagement on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Automakers have the most engaged audiences on social media of any B2C industry, according to a recent report from TrackMaven.

  • Hot Marketing Trends You Need to Know for 2016 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Understanding the following hot marketing trends and planning for them can help you succeed in 2016.

  • 10 Essential Steps to Revenue Growth in 2016 for Brands With an Indirect Sales Model

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.

  • The Most Repinned Content Types on Pinterest

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.

  • Ranking GOP Presidential Candidates According to Digital Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The GOP campaign is generating heat, and that's good news for marketers. Let's take a look at top GOP candidates, the tools they're using, and the lessons their wins (or epic fails) can teach your business.

  • The Disconnect Between Marketing and Creative Teams

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers vs. creatives: each group's view of its own performance is rosier than the other's view of it, especially regarding the delivery of final content that meets expectations and the provision of actionable feedback, according to a recent report from Visually.

  • Ring Up In-Store Sales With Mobile Wallet Offers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The number of mobile coupon users is expected to nearly double to more than one billion by 2019 (up from just under 560 million in 2014). Here's a look at how mobile wallet offers can help tap into that growing number.

  • Take 10: Reduce Your Email Bounce Rate

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you how to reduce your email bounce rate for a fraction of the cost of replacing names. We'll share easy-to-use strategies that you can apply right away to help you reconnect with lost customers.