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CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

What's Peach, and why's the world abuzz about it? You'll also find out who's rivaling Facebook in mobile video views, how Messenger's getting a serious boost, and score a handy guide to A/B testing (and how social can help).

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The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global Institute (MGI).

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Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and Presidential elections, according to a recent report from the American Association of Advertising Agencies and Havas Media.

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Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl.

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Check out these eight predictions about what marketers will focus on in the new year and how technology will create changes in digital marketing.

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What are the main opportunities and challenges facing national and global brands that sell through distributed networks of local affiliates? How are co-op dollars being spent? Are marketing tactics being integrated?

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Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated positions, according to a recent report from The Creative Group.

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A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

New year, new social strategy? Find out what trends are guiding brands into the next few months. We'll also tell you about Twitter's new CTA buttons, Snapchat's leap into ad tech, and a video trend that literally challenges you not to cry. Skim for a strong start!

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One-third of Americans have looked for a new job in the past two years, and 79% of these job seekers used online resources in their most recent search for employment, according to a recent report from the Pew Research Center.

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What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?