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  • The Most Popular B2B Data Providers With Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.

  • Five Effective Neuromarketing Principles That Boost Marketing Efforts

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.

  • How to Multitask Like a Pro [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Multitasking can be good or it can be bad. Here are its pros and cons—and tips on how to be a productive multitasker.

  • Why Consumers Complain About Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Consumers are most likely to complain about a brand when they encounter poor service, according to recent research from Corra.

  • #SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more!

  • Five Steps to Successful Audience Targeting in Online Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    These five steps for successful audience targeting will enable you to pair audiences with the right messaging to communicate in more personal and meaningful ways, ultimately allowing you to reach your business goals.

  • The Ins and Outs of Awesome Infographics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Infographics are liked and shared on social media three times more than other types of content, according to an infographic from IBM. Read on for more about how to make your infographics stand out from the crowd.

  • How Much Time Do US Adults Spend on Mobile Each Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Adults in the United States spend nearly three hours each day, on average, on their mobile devices, according to recent research from comScore.

  • Digital Asset Management: How to Demonstrate Business Value, Create a Business Case, and Search for the Best Solution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If you've decided that your business needs a digital asset management (DAM) system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight.

  • Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.

  • Eye-Tracking Study: How Consumers View Google Search Results for Hotels

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.

  • Traditional vs. Programmatic Media Buying [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying.

  • Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns to retailers.

  • Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.

  • The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

  • The 10 Highest-Paying Digital Marketing Jobs

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, looked at recent US data for nearly 70,000 digital marketing and IT placements to find out.

  • How to Identify the Right Influencers to Market for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways.

  • The Business Impact of Good Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.

  • How Special Offers in Email Subject Lines Impact Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.

  • Eight Simple SEO Mistakes Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.