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  • Supercharge Your Display Ad ROI With Call Attribution [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Spend on display ads is exploding, but their perceived ROI remains low. One reason: attributing phone calls to display ads is challenging. Check out five steps marketers can take to make it easier.

  • The Top Hurdles to Proving Digital Marketing ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing leaders say linking social and content pieces to revenue is the biggest hurdle they face in determining the ROI of their digital efforts, according to recent research from TrackMaven.

  • Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...

  • Seven SEO Trends to Keep Up With in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Is your website SEO-ready with accelerated mobile pages (AMPs) and rich snippets? If not, it's time to get going, suggests an infographic that covers what we can expect in the SEO world this year.

  • The Email Priorities of Brand and Agency Marketers in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Marketers at companies say they need to focus on personalization and automated campaigns, whereas marketers at agencies cite behavioral response marketing and personalization, according to a recent report from Adestra and Econsultancy.

  • #SocialSkim: All About Facebook's F8, YouTube's 'Adpocalypse': 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week: Facebook's suite of new apps, tools, and features; YouTube's 'adpocalyptic' algorithm change; LinkedIn's new privacy policy; Snapchat's impressive augmented reality Lenses and self-serve ad platform; 20 video content ideas; much more!

  • Five Ways SaaS Companies Can Achieve Proactive Customer Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.

  • Top 10 Features of Mobile Apps for Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    Does your mobile app pull its weight? If your brand has a mobile app—or if you're thinking about creating one—check out this infographic for features that every business app should have.

  • B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Although learning and using new technologies has become an essential part of B2B marketers' jobs, most would rather be focused on traditional undertakings, such as developing new campaigns, according to recent research from Leadspace.

  • Six Building Blocks of a High-Converting Lead Generation Form

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.

  • What Do Publishers Really Want From Ad Platforms?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The good news: The proliferation of new ad platforms and formats has created a lot of opportunities for publishers. The bad news: The proliferation of new ad platforms and formats has created tons of confusion and a whole new set of challenges.

  • Head-to-Head: Direct Mail vs. Email [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Direct mail versus email: Which is more effective, and which gives the best ROI? It's not a zero-sum game. Check out this infographic from the UK for more.

  • The Biggest Mistakes Small Businesses Make With Their Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.

  • Email Essentials: Gmail Tricks of the Trade

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Email Marketing

    With more than a billion monthly active users, Gmail is consumer email’s indisputable leader. But Google’s tough deliverability standards also mean marketers must jump through more than a few hoops to prove the legitimacy of their messages. Ensure yours make it into the inbox.

  • Anatomy of a Viral Video: A Tale of Two Stories

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in.

  • Creativity, Technology, and the Future of Marketing: Jon Wuebben on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Most marketers have the next year planned. Really ambitious marketers might think ahead five years. The author of Future Marketing has a 13-year-plan (and he thinks you need one, too). Hear him prognosticate about what's ahead in the world of marketing.

  • The State of Content and Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    As content and influencer marketing continue to reap big rewards for brands, this infographic looks at the state of the "creator economy," including how much is being spent and how brands can best use content and influencers.

  • Lead Generation Landing Page Benchmarks and Top Content Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.

  • Don't Make a Titanic Mistake: Bigger Experiences Aren't Always Better in Experiential Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    When planning an experiential marketing campaign, it can be tempting to sink a titanic budget into the splashiest one-day event ever conceived, but that single-minded pursuit of buzz is risky. There are icebergs in those waters.

  • How to Elevate Your Marketing Career From OK to Awesome

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    In the fast-moving world of marketing, it's easy to feel stuck. Here's what you can do to get your career moving forward.