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  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • Five Direct Mail Myths About Millennials [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail and offers ideas for how to market to them.

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • Why Your Paid Social Is Failing, and Best-Practices for Social Advertising

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads or email, you're missing a huge opportunity to capture market share.

  • How to Use Data to Reach New and Existing Customers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Got big questions about using data for marketing? Learn how to collect it, analyze it, and use it in a smart way. Check out today's infographic.

  • A Casting Call for Empathic Marketers: Actor and Best-Selling Author Alan Alda on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Award-winning actor and best-selling author Alan Alda (M*A*S*H) shares insight into how actively cultivating empathy can improve communication in sales, medicine, science, and practically every other industry. He discusses improv and other approaches for relating to others, and shares many fun stories along the way!

  • How Digital Ad Frequency Impacts Awareness and Purchase Intent

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Exposing consumers to digital ad campaigns multiple times increases brand awareness and purchase intent, but the benefits diminish after a certain point, according to recent research from Nielsen.

  • Your Customer's Second Purchase Is the Most Important

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    If you're able to make even a small increase in your conversion rate for second-time purchases, you'll see serious revenue growth. It's time to shift some of your marketing focus from finding and engaging new customers to nurturing and convincing your existing customers. Here's how.

  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.

  • The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.

  • Email Subject Line Length: Is Brevity Better?

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails with shorter subject lines tend to garner significantly higher open rates and click rates, according to recent research from Yes Lifecycle Marketing.

  • In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.

  • The Definitive Report About the Best Times to Post on Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Make this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data into one easy-to-read infographic.

  • Sales Cadence Benchmarks: How Often Reps Contact Leads

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.

  • #SocialSkim: Facebook Launches Original Shows, Social Media Claims 3 Billion Users: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social has 3 billion users (and other need-to-know stats); Facebook's original video push; LinkedIn expands partners program; a mobile messaging foray by YouTube; Google's Snapchat Discover competitor; Snapchat's powerful tool for marketers...

  • Four Effective Ways to Market to Millennials

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you market to—and win over—this tough crowd.

  • 16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.

  • Instant Gratification Nation: The Impatient American Consumer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many Americans say technology has made them more impatient today than they were five years ago, according to recent research from Fetch and YouGov.

  • Programmatic Display Advertising: Why CMOs Are Fed Up

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    It's a multibillion-dollar problem that's shaking the confidence of thousands of marketing decision-makers. But what is it, exactly, and why is it leaving CMOs fed up and frustrated?