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  • The State of B2B Programmatic Advertising

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

  • #SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...

  • How to Get Your Email Marketing Program Basics Up and Running in Six Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Getting an email program up and running is tough under most circumstances, including when you're first starting out. But you can take steps to stack the email marketing deck in your favor.

  • 101 Fascinating Facts About Domain Names [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Nearly 332 million domain names were registered in the second quarter of 2017 alone, according to today's infographic, which explores the history of domains, resources for maintaining them, and ways they can assist with SEO.

  • 2018 Digital Marketing Plans: Budget and Tactic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most firms (93%) expect to increase their spend on digital marketing in 2018, according to recent research from Ascend2.

  • How Brands Can Tackle Livestreaming Video Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.

  • Do More Working Hours Equal a Healthier Economy? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Working more hours doesn't necessarily lead to a more productive economy, as this infographic shows. Take a look to see which countries are the most productive and which are the least.

  • Small Business Digital Marketing Trends for 2018 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.

  • 2017 Yearend Episode of Marketing Smarts: What's Got Marketers Excited for 2018 [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    17 marketing experts and a guest co-host gush about what's got them excited for 2018. Artificial intelligence, customer experience, humor, and much more are in store for you in this special holiday yearend episode of Marketing Smarts.

  • How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers need to understand customers and offer truly personalized experiences, delivering the right content or services to the right people at the right time—i.e., the right context. Here's how to lay the foundation of a customer experience program and team.

  • How to Maximize the Benefits of Live-Marketing Events [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Event Marketing

    Live marketing experiences can help brands stand out in a very crowded, very noisy marketplace. Read on to discover how the right mind-set, skill set, and tool set can help you create memorable experiences at live events that drive more revenue.

  • The 2018 Trends Marketing Executives Feel Least Prepared For

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing executives say artificial intelligence, augmented/virtual reality, and voice search are the 2018 trends they feel most unprepared for, according to recent research from Conductor.

  • Three Simple Steps to Creating Your First Marketing Video

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As social media users, we think nothing of creating videos that are fun and entertaining. Yet, when it's time to use video in a more structured environment, say for marketing, suddenly videos are intimidating. But they don't have to be.

  • The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more.

  • The 2018 Hiring Outlook for Marketing and Advertising Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most marketing and advertising executives in the United States expect their firms to maintain their current staffing levels for creative (non-technical) jobs in the first half of 2018, according to recent research from The Creative Group.

  • The Three Crucial Steps to Building a Modern Marketing Stack

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers can no longer afford to view technology as a "nice to have." In 2018 and beyond, our performance will rely in great part on our martech stacks. Those without an adoption strategy will find themselves unable to keep up with competitors who use technology more effectively.

  • Your Three-Step Road Map to Creating Viral Content [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.

  • The Advertising Media That Consumers Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.

  • #SocialSkim: WhatsApp Business Features; Facebook's New Organic Reach: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!

  • Three Ways to Turn Your YouTube Subscribers Into Customers

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?