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  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.

  • The Work-Life Balance of SMB Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.

  • The Worst SEO Mistake You Can Make: Ignoring Content Distribution

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it.

  • Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take steps to build a social media marketing plan.

  • What Do CMOs Predict for 2019? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    What will 2019 bring for marketers? These predictions from 19 CMOs can help you figure out what to expect in four key areas, from creating better customer experiences to keeping marketing data secure. See how they can help you plan for a stronger 2019.

  • Why Consumers Click on Paid-Search Ads

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch.

  • Eight Tips to Maximize Your Video Marketing Efforts on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook users watch upwards of 100 million hours of video every day on Facebook, and video has become a powerful medium for brands on the platform. To maximize your reach and engagement on Facebook, follow these 8 guidelines for creating effective videos.

  • How to Measure Your Social Media Marketing Campaigns: Six Sets of Useful Metrics

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Despite understanding the value of social media marketing, many businesses are hesitant to engage in it—mostly because they think it's difficult to measure. It doesn't have to be. Here are some ways you can easily measure the success of your social media marketing campaigns.

  • Direct Response Copywriting: How to Craft Copy That Converts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.

  • Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.

  • How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

  • How to Make an Effective Testimonial Video: A Step-by-Step Guide

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Testimonial videos are ideal for the decision stage of the buyer's journey, when prospects are aware of and want to solve a problem, and they are looking for information to help them make up their minds. Help them choose you.

  • Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some people—including many of your customers—practically live on Facebook (despite all the bad press it got in 2018). So how do they behave? What do they share? Who likes "love" most, or "haha"? Which are the standout brands? And so on and so on. Here's a handy wrap-up of Facebook reactions and actions in the past year.

  • Context Is Everything: Disruption and Perceptual Vigilance [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out!

  • The 2019 Hiring Outlook for Marketing and Advertising Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half of 2019, according to recent research from The Creative Group.

  • How Your B2B Company Can Thrive in a B2C Search Space

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    You have a business that specializes in providing a B2B service or product. But all your keyword search terms return results that are B2C. The unpleasant outcome? High bounce rates, irrelevant traffic, and low conversion percentages. So, how can you attract the right kind of audience via search?

  • Naming Your Product: Shades of Meaning (An Inside View Into Nail-Polish Naming)

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Baffled. Enthralled. Amused. Maybe insulted. Those are just a few reactions you might experience when encountering a nail polish name. Whatever the emotion, top marketing executives agree the name is nearly as important as the color. That can be true for other products as well. Here's a high-level look at a naming project—along with naming tips and techniques that might prove useful for brand managers and marketing execs.

  • The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.

  • 10 Ways to Build Trust With Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Brands with higher levels of employee trust tend to outperform brands where trust is an issue. Trust creates better innovation and employee satisfaction, and it's an important part of running a successful brand. Here's how you can build—and keep—the trust of your employees.