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  • 15 Ways to Tap the Power of Collaborative Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and highly effective.

  • How to Perform a Detailed SERP Analysis to Find Low-Difficulty Keywords

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    If you're struggling to drive traffic through search engines because your high-quality content is ending up on the third or fourth page of Google SERPs, this guide will show you how to identify the keywords you could be ranking for. Let's find the keywords you can be realistically competing for right now.

  • Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?

  • Five Marketing Tips Worth Stealing From Small-Company Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Are there things small-company marketers are doing, in some cases out of necessity, that we should all consider incorporating into our routines? Is their hustle something we could all learn from?

  • Podcasts as a Learning (and Teaching) Medium for Marketing (And More)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 podcasts.

  • Seven Tips on Fighting Distractions and Being Intentional at Work

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    For us busy marketers, interruptions are productivity killers: 1 in 3 marketers say they are rarely or never able to focus; 1 in 3 also say they frequently find it difficult to complete tasks because of interruptions. How can we all find a little more focus in our work lives? Here are seven helpful tips and ideas.

  • How Customer Participation Builds Trust in the Age of GDPR

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    "Customer participation" is sometimes used interchangeably with "customer engagement," but the former is so much more than the latter. In today's competitive business landscape, customer participation trumps customer engagement. Here's why the time to invest in customer participation is now.

  • Alexa, Revolutionize My SEO Strategy: How to Capitalize on AI-Assisted Voice Search

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    The rise of smart speakers, smartphones, AI, and voice search is changing the SEO landscape before our eyes. Meanwhile, many marketers and businesses are just now catching up to text-based, traditional SEO. This is your opening—your opportunity to gain an edge over the competition.

  • How to Use Augmented Reality to Attract Customers [Animated Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.

  • Do US Consumers Want GDPR-Like Data Protection Rights?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most consumers in the United States would welcome personal data protection rights similar to those established last year by the European Union's General Data Protection Regulation (GDPR), according to recent research from SAS.

  • Context Is Everything: Transmedia vs. Integrated Campaigns [Video]

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.

  • 28 of the Best Productivity Hacks for 2019 (And Beyond)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    There are thousands of time-management and productivity tips and systems out there, but it's hard to know what really works. What can you do today that will boost your productivity throughout the year ahead? These 28 proven productivity hacks can help you boost your work efficiency and productivity tremendously.

  • Five Email Trends and Best-Practices for 2019

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    A change in calendar year is an ideal time to think about where things have been and where things are going. For email marketers, the future is bright—as long as we take advantage of important trends and apply best-practices.

  • How Content Intelligence Can Empower Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    You can produce all the content you want, but if you're not gathering intelligence about that content—such as who is consuming it, when and how it's being consumed, and whether it's making an impact—then what's the point? Here are tips and tools to help you unlock the power of content intelligence.

  • 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, performance, and content issues are many firms struggling with?

  • The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Analyst and speaker Jeremiah Owyang, founding partner of research and advisory firm Kaleido Insights, explains the gig economy and how it will affect marketers and the freelancers they work with.

  • Five Things Micro-Influencers Want Brands to Understand in 2019

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power.

  • Data-Driven Marketing: How (and Why) to Move From Siloed Reporting to Data Ownership

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization.

  • Your Guide to Video Marketing: Crack the Video Code [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.

  • The Work-Life Balance of SMB Owners

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time, according to recent research from GetResponse.