FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • The Rise of Revenue Operations [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    "Chief revenue officer," "vice-president of revenue operations," "director of revenue ops..." Within the past couple of years, the number of management titles containing "revenue" has shot up on LinkedIn. What's going on?

  • What Consumers Expect From a Brand in Crisis

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research from Crisp Thinking.

  • How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.

  • The Mobile Opportunity: Recognizing the Power of Apps and the Mobile Web

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?

  • How Retailers Should Approach AI and Big Data During Holiday Seasons

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Shopper behavior is fundamentally different during the holidays. Marketers can't rely on the same data and algorithms that they leverage at other times of the year. If brands don't adjust to holiday shopping behavior, it could cost them big.

  • 2020 CMO Predictions From Marketing Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    With 2020 all but here, marketers are thinking about what opportunities, trends, threats, and possibilities the New Year might bring. Here's what 20+ marketing influencers say marketing leaders will be confronting in 2020.

  • How Small Businesses Can Hit a Home Run This Holiday Shopping Season

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.

  • Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

  • The Most Effective Link-Building Strategies According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research from SEMrush.

  • What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate the impact of personality, according to recent research from Simply Hired.

  • A Detailed LinkedIn Guide for Small Businesses [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    With its 645 million users, LinkedIn is a powerful business social media platform, but many of today's small businesses never get around to signing up. This infographic provides tips on how to set up, optimize, and manage your small business account on LinkedIn.

  • The Formula for a Can't-Fail Message Strategy (And Why Creativity Isn't Enough)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. Because message strategy is the foundation for everything you do in marketing. Here's how to build a foundation that doesn't crumble.

  • A CMO's Thanksgiving: Five Reasons I'm Thankful for Managing the Marketing Mayhem

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Being a marketing leader in 2019 is more challenging than it was in 2018. In 2018, more challenging than in 2017... and 2016... and so on. Marketing gets faster, more frenetic and challenging every year—every month, week, and day. But there's much to be thankful for.

  • Seven Tips for Building a Video Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Video is getting hotter by the day, becoming the most popular of mediums for content marketing, and marketing in general. If you're considering using video, here are seven tips to help you build a solid video marketing campaign.

  • How to Define Your Competitive Intelligence Priorities, and Why You Should

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Learn why you should outline your competitive intelligence (CI) priorities and how you can quickly make an impact in your organization. If you're not defining your CI priorities, you're setting yourself up for failure. Avoid that costly mistake.

  • The Most Annoying Types of People on the Internet [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research from WhoIsHostingThis.com.

  • TikTok: The Next Big Thing in Video Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    One of the fastest-growing social media platforms in 2019, TikTok surpassed Facebook, Instagram, YouTube, and Snapchat in monthly installs. Can marketers can use this rising video-based social network as an innovative way to promote brands and products?

  • Customer Analytics and Data Privacy Laws: On a Collision Course?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Much has been written recently about how consumers should be the "owners of their data." But can marketers perform customer analytics while respecting customers' wishes and following the law? Are we on a collision course, or is there a better way?

  • Three Email Marketing Tips to Increase Engagement and Improve Campaigns

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    The popularity of email has increased exponentially since it was introduced to the public in the mid-1990s. Not surprisingly engagement with emails isn't what it once used to be. How can marketers increase opens, conversions, and brand loyalty?

  • Brand Posts on Instagram: Engagement and Frequency Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent research from Socialinsider.