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  • How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions

    Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more.

  • Three Ways to Build Long-Term Relationships With Your Customers

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In a world that depends on digital engagement, it's not enough to have a great product or service. Businesses must also build long-term relationships with their customers. Here are three ways to do that.

  • Five Useful LinkedIn Hashtags for Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags popular with marketers on LinkedIn, including the follower count for each.

  • The Hybrid Future: How B2B Events Are Evolving

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24.

  • How to Kickstart a Growth Marketing Automation Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing automation has gained a lot of traction in recent years as digital engagement has increased. But once you have your shiny new platform, where do you start? This article offers some tips.

  • Objective Product Data: An Underrated Driver of Trust and Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Product data may not be flashy or entertaining like some other aspects of marketing, but its accuracy is vital in building brand trust. Check out the insights in this article.

  • Inclusion in Marketing: Boosting Your Bottom Line While Doing Good

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Customer Experience

    Diversity and inclusion are no longer nice-to-haves, they're must-haves for any successful enterprise. How can you ensure that your marketing is inclusive, equitable, and diverse? Join us for this insightful roundtable discussion on product inclusion, supplier diversity, and multi-cultural marketing.

  • How to Use Video to Provide a Better Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.

  • Enterprise CMO Survey: How Marketing Ops Could Improve

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker and Dimensional Research.

  • A Workflow for Creating Influencer Brand Posts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.

  • The Art of Being Found: SEO for (Non-Techie) Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Would you like to gain a competitive advantage by reaching a larger audience every time you hit the publish button? Then this is the Master Class for you. Join our live Watch Parties through August 20.

  • Virtual Events: 18 Ways to Rock at Virtual Engagement and Prove Value to Event Sponsors

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Virtual events are here for the long term. But it's become clear that engagement of virtual attendees isn't the same as engagement of in-person attendees. Here are 18 ways to improve your virtual event engagement.

  • How to Implement Artificial Intelligence in Marketing: Rajkumar Venkatesan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Martech

    Rajkumar Venkatesan, co-author of "The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing," gives us a sneak peek at the road map and offers insight into how marketers can get started using AI.

  • The 50 Most Searched for HR Questions on Google [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.

  • How the Pandemic Has Changed Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they use to the metrics they rely on to measure success, according to recent research from Salesforce.

  • What's Next: Navigating the New Marketing Event Landscape

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Digital transformation affects everything from transportation to healthcare to our social connections. Are events next? This article explores the possible future of events.

  • Ad Tech Failed the Middle Market. When Will We Learn?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Today's major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market.

  • How to Creatively Repurpose Content for Maximum Impact

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    How do the most successful marketers manage their myriad content needs? By strategically repurposing their best content—which is not only efficient but also smart business. It's time to get the most mileage that you can out of your content ideas. Sponsored by Terminus.

  • So, You Want to Be a Thought Leader? A Framework and Guide for Your Thought Leadership Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.

  • The Biggest Benefits of Intent Data for B2B Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to recent research from Intentsify and Ascend2.