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  • Head Marketing vs. Heart Marketing

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    To influence buyers with stories, you have to connect with their hearts and their heads—and know when to do each.

  • Micro and Macro Stories

    Master Class Lesson

    CONTENT TYPE: Master Class Lesson | TOPIC: Branding

    Discover these different story types and how to use them in your marketing.

  • B2B Storytelling for Humans: Stories That Inspire Buyers to Action

    Master Class

    CONTENT TYPE: Master Class | TOPIC: Branding

    Stories are more than entertainment. A good story can grip your imagination... relay information... and inspire action! In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2B buyers. Discover the power of storytelling in marketing to connect with your target audience.

  • How to Market Your Agency During a Recession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    When the economy tanks, companies often cancel outsourced creative and try to do everything in-house. Get tips on how to market your agency and make the best of an economic downturn.

  • How Promotional Should Marketing Content Be?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional?

  • Speed It Up: What Frustrates Business Website Visitors

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

  • Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Management

    Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

  • ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

  • Wither Facebook? The Social Platforms Used Most in 2023

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • What Americans Value Most in a Job [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • How Marketing Teams Can Tap Into Their Superpowers

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    In this superhero-themed webinar, learn how to do more revenue-generating marketing activities with less—less time, less headcount, and less budget. Kick that marketing kryptonite to the curb and discover how to save the day. Sponsored by Act-On.

  • Tech, AI, and Marketing: The Evolution of SEO Strategy

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • Three Ways to Increase Customer Engagement

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Strategy

    Keeping your customers engaged can be a challenge in a world overflowing with products and content and experiences created around those products—and all of that vying for your customers' attention. Here are three tactics that can help increase engagement.

  • Can ChatGPT Write B2B Tech Articles? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • How B2B Marketers Can Use an Organic Social Media Strategy for Success in 2023: Dorien Morin-van Dam on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • The New Customer Journey: How to Reach B2B Buyers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To keep up with evolving buyers, sellers need to better understand the new customer journey. Here's what that means today.

  • How to Get SEO Right for Your SaaS Business: Three Strategic Elements

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Subscription services such as SaaS companies depend on organic rankings for prospects to find them. This article breaks down good SaaS SEO into three major elements.

  • In the Age of Automation, Focus on Strategy: Agency Best-Practices

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To differentiate themselves from marketing automation tools, agencies (and marketers, more generally) need to focus on how they can provide unique, long-term value. Here are three ways to do that.

  • What Senior Tech Leaders Look for in B2B Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.