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  • Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.

  • How to Analyze Competitive Messaging in Four Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Knowing the relative positions your company and its competitors occupy on the market landscape helps you shape content for all your marketing materials. But how do you determine the positioning of your competitors? This article outlines a straightforward process.

  • The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

  • Five Sales Strategies B2B Firms Are Using to Boost Market Share

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many B2B firms that have achieved significant year-over-year increases in market share have been deploying five omnichannel strategies in concert, according to recent research from McKinsey.

  • Five LinkedIn InMail Best-Practices [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.

  • Top 3 Use Cases for Data Clean Rooms

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help.

  • How to Authentically Brand Yourself in a Digital World | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Career Development

    Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind.

  • From Content Creation to Conversion: A Marketer's Guide to the Content Supply Chain

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Want to give your customers more personalized experiences with your content—without having to create more content? Discover how to create a scalable content supply chain that will help you deliver impactful experiences that invariably convert. Sponsored by Adobe.

  • Five Critical Areas Salespeople Need to Improve On [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, leading through needs discovery, negotiating deals, and making the ROI case.

  • A Beginner's Guide to Using GIFs in Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.

  • ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

  • Companies With the Best and Worst Reputations Among Americans

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll conducted a survey in March 2023 among a nationally representative sample of 16,310 Americans.

  • Six Ways to Unlock Web3 for B2B Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A lot of the talk about Web 3.0 has been focused on commodities, such as NFTs and game tokens. However, the technology does present opportunities for B2B marketers—in a surprising number of ways.

  • Turn Live Video Into a Content-Repurposing Machine | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.

  • Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

  • What Makes Customer Service Experiences Great or Terrible?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

  • Spotify Marketing: A Beginner's Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.

  • Communities Are the Future of Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Strategy

    Why are communities the future of marketing? Mark Schaefer, author of Belonging to the Brand: Why Community Is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them.

  • Color Wheel Theory: Your New SEO Content Framework

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.

  • Solutions to Ignite Your E-Commerce Digital Presence & Profit

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Changing customer behaviors and the loss of third-party cookies are just two of the (BIG) reasons the digital landscape has gotten so complicated for e-commerce marketers. Join us for this no-cost webinar to discover the digital strategies that will help you reach and convert more shoppers than ever. Sponsored by Adtaxi.