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  • The AI Boom: What the Tech Landscape Looks Like for CIOs in 2024 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    Chief information officers (CIOs) are focusing heavily on investing in artificial intelligence and learning about artificial intelligence this year, according to a recent survey.

  • The SEO Opportunity and the Search Ranking Factors

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    Explore the fundamentals of SEO—in plain English! Discover the factors that search engines use to rank pages, how different traffic sources impact your Web content, and which tools to use to track your results. With this fresh approach to SEO, you'll be on your way to attracting your ideal clients.

  • AI-Washing: Are Buyers Being Taken to the Cleaners?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more.

  • Business Leaders' Top Concerns About Generative AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Business leaders increasingly have concerns about generative AI across a range of areas, including data security, cost, accuracy, and transparency, according to recent research.

  • How to Write Concisely: Nine Tips

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...

  • The Gap Between Marketing Agency Confidence and Client Satisfaction

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketing agencies tend to be much more confident about the quality of their work compared with the level of satisfaction their brand clients express regarding that work, according to recent research.

  • How Brand Consistency and Hyper-Personalization Drive Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how brand consistency and hyper-personalization can supercharge marketing strategies, and looks at how some of the world's biggest brands are benefiting from personalization and consistency.

  • Supercharging Next-Gen Events

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Event Marketing

    Nearly half of marketers say that outdated tech, difficult data collection and analysis, and disconnected teams hurt their event ROI. But effective events can lead to excellent sales opportunities. Discover how to host effective in-person, digital, and hybrid events in this free report. Sponsored by Cvent.

  • How B2B Social Proof Can Boost Credibility and Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.

  • Successful ABM: What B2B Marketers and Salespeople Need From Each Other

    Chart

    CONTENT TYPE: Chart | TOPIC: Account-Based Marketing

    What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.

  • Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.

  • The Current and Future Trends Shaping B2B Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? See finding from this LinkedIn and Ipsos survey of B2B marketing leaders.

  • SEO Trends: The Shift From EEAT to MEEEAT [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    According to this recent infographic, traditional search engine optimization strategies may be missing two key components: multimedia and engagement.

  • Seven Steps for Rolling Out AI Across Your Demand Gen Programs

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.

  • Cracking the Code: Top Tactics for Virtual Event Success

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more.

  • Your Email List: How to Build and Maintain It

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. And, without exception, every successful email program is built on a foundation of a solid email list.

  • The Use of Generative AI by B2B Firms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Only 11% of B2B firms are currently using generative artificial intelligence for more than two use cases, according to recent research.

  • AI for Demand Gen Marketers | Building Out Your Demand Gen Strategy With AI

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Small and medium businesses stand to gain the most from AI's time-saving technologies. But they also face unique challenges that larger companies don't have. Discover how SMBs can drive demand with AI, prepare proprietary data to safely use with AI, and build trust with customers.

  • Building Out Your Demand Gen Strategy With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    All businesses can benefit from AI's help with lead targeting and content creation. But there are also unique challenges when using AI, including data protection and customer trust. Discover how savvy marketers are using AI to boost demand and increase sales. Sponsored by Salesforce.

  • How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.