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  • Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.

  • Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    AI personalization can improve your demand gen results—but you have to be careful where you focus your efforts. Kenda Macdonald takes a deep dive into what you should be personalizing in your demand gen, what you can safely ignore, and how to use AI for more effective personalization.

  • The Power of Second Chances in B2B Marketing | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Management

    Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women.

  • Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. Read more.

  • The Selling Styles B2B Buyers Prefer Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.

  • How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.

  • The Incredible Growth of AI-Related Terms in Media Reports

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.

  • How B2B Marketing Leaders Are Brand-Building With Video [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.

  • The Benefits of Using AI in the Sales Process

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. Check out the details.

  • Tech Marketers Need to Rethink Automation

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. Dive into the full discussion.

  • Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each.

  • Personalization Perfected: Conversational AI's Impact on Demand Generation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Redefine customer engagement and drive demand with Conversational AI! Caitlin Seele explores how Conversational AI turns generic website interactions into meaningful customer experiences. Simplify your demand gen with Conversational AI's ability to personalize content with predictive analytics.

  • Personalization Perfected: Conversational AI's Impact on Demand Generation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Prospects and customers visit your website to get information, not to search for information. Make it easy for them to find what they're looking for with Conversational AI. Boost demand by providing intelligent answers and an on-brand experience. Presented by Drift, a Salesloft company.

  • AI for Demand Gen Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs April 24 – June 26 for AI for Demand Gen Marketers, the online event for marketers who want to see real, meaningful improvements to their demand and GTM programs using the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • The Top Challenges Freelancers Face With Clients

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers.

  • CTV Precision and the Power of ABM to Reach the Right B2B Audience | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Account-Based Marketing

    This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness.

  • How Design Practices Enhance Your Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

  • Personalization: The Secret Weapon B2B Companies Are Not Using

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.

  • The 7Cs of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion.

  • Top Hurdles B2B Buyers Face in Online Purchasing

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research.