FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Advanced LinkedIn Ads: Evaluating & Optimizing Like a Boss

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Get your effective LinkedIn ads in front of the right people... while lowering your ad budget! AJ Wilcox, host of the LinkedIn Ads Show podcast, reveals the 5 pitfalls that cause your adspend to be higher than it needs to be—and how you can avoid these traps in 2025. Join AJ for the second (and final) live session from this hands-on, practical Working Webinar Series.

  • 2025 Marketing Trends Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    Don't be late to the party—get ahead of hot 2025 marketing trends while they're on the rise! Discover how to reignite your marketing creativity, use AI to personalize ads in real time, spark word-of-mouth advocacy for your B2B brand, and more in this free Friday Forum. Sponsored by StackAdapt.

  • LinkedIn Ads: Getting Set Up for Success

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Advertising & Promotions

    Attract the right buying audience with inexpensive and effective LinkedIn advertising! Join AJ Wilcox, THE LinkedIn ad expert, to get your account optimized to deliver high-converting ads to your target audience. You'll discover which types of ads to run, which metrics to pay attention to, and how to retarget your ideal customers in this first Working Webinar.

  • 7 Unique Webinar Formats You Should Try in 2025

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.

  • The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.

  • The Three Key Drivers of Highly Effective Sales Training

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.

  • How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.

  • The Top Challenges Marketers Face With Attribution

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.

  • The Most Important Factors in Selecting a PR Agency [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.

  • The PMO: Unlocking CRM Campaign Efficiency and Peak Performance

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more.

  • How Baby Boomers' Digital Media Habits Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research.

  • Rising Subscription Prices: Trends and Tactics for Managing Price Increases

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more.

  • Landing Page Conversion Benchmarks for 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Websites

    What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?

  • YouTube Ad Formats Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.

  • The State of B2B Pipeline Growth [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.

  • Jamie Dimon on AI: What He Gets Right, and What He Leaves Out

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now!