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  • How to Identify and Prevent B2B Channel Conflict

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts.

  • Email at Scale: How to Increase Campaigns and Manage Complexity

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.

  • Do This, Not That: NEW Email Marketing Techniques Working for B2B Now

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Email Marketing

    Is your email marketing underperforming? You're not alone. The good news? This webinar offers key insights into what's driving audience engagement in 2022. Join us to learn how to increase opens, get more clicks and conversions, and improve campaign ROI with these simple (but effective) tips. Sponsored by Vidyard.

  • The Average Compensation of B2B Tech CMOs

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), on average, according to recent research from 6sense.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • Six KPIs Marketers Should Be Tracking [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to SQL conversion rate, return on investment, website traffic, and customer lifetime value.

  • Preparing Your Sales Enablement Plan [Sales Enablement Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 2 of 4: Aligning your Sales and Marketing teams requires an action plan! Discover the steps to a successful Sales Enablement Plan that increases your impact on sales. Join Pam Didner for the second session in her Sales Enablement: Aligning Marketing and Sales Working Webinar Series.

  • Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.

  • How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Demand Generation

    High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.

  • How Gen Z Relates to Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite brands, values, and digital platform preferences.

  • Four Things TikTok Can Teach Us About Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    TikTok may be the world's favorite time-waster at the moment, but lessons about speech and presentation can be learned from the annals of its scroll-happy user base.

  • How to Effectively Use CTAs in B2B Cold Emailing

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    "Click here for more." Is anyone actually going to click on a call to action like that? Probably not. Check out what makes for a good cold email CTA in this article.

  • How the C-Suite Views the US Economy and Hiring Climate

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.

  • How to Use Brand-Mapping to Position Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Successful branding relies on having a defensible market position, and a good way to regularly evaluate yours is to use brand-mapping. Here's how.

  • Email Subject Line Benchmarks for Common Tactics and Words

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined nearly 7 billion emails sent by its customers in 2021.

  • The Top Pride Hashtags on LinkedIn [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created this infographic.

  • Closing the Gap Between Sales and Marketing [Sales Enablement Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

    SESSION 1 of 4: Your customers want great content. Your Sales team wants your support! Join Sales Enablement Expert Pam Didner in this first session of her Sales Enablement: Aligning Marketing and Sales Working Webinar Series. You'll learn how to ensure your marketing content is just what Sales needs.

  • The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Why create content all by yourself when you can collaborate and have more fun? Andy Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.

  • What Marketers Need to Know About NFTs

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Okay, we've all heard about NFTs. But are they actually useful in the marketing world? How can brands incorporate them into their strategy? The answer may lie in community-building.

  • The History and Future of Web Analytics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this infographic explores how website measurement has evolved.