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  • Where Influencers Wield the Most Influence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer promoted it. That's according to a survey conducted by Statista of people ages 18-64 in eight countries.

  • The New Business Environment for Marketing Agencies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent research from RSW/US.

  • Three Tips for Hosting Small, More Frequent, Inclusive Events (And Why You Should)

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    Smaller hybrid and virtual events can often reach more people than large conferences because smaller shows can better take accessibility and other attendee needs into account. Learn how to plan such events.

  • Seven Post-Purchase Email Conversations That Will Foster Customer Trust and Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    It takes continual, meticulous post-purchase engagement to turn a one-time customer into a brand evangelist. That engagement usually begins with an email conversation.

  • Why VoC and CX Can't Be One Size Fits All

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    In B2B relationships, all voices are important, but not equal or the same—and treating them as such can cost your company retention and loyalty.

  • The State of Blogging in 2022: Post Length and Writing Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.

  • Workplace Communication Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.

  • What Is Marketing Strategy? A Brief Introduction

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    "What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. This article covers some basic ideas that separate marketing strategy from other aspects of marketing.

  • Content Creation and Curation: The Missing Link Between Sales and Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. Sponsored by Bigtincan.

  • A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you need to break one of these five rules, it's okay.

  • Market Research for B2B Marketing Success: Jim Longo on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Marketing Smarts jumps into the good, the bad, and the ugly that B2B marketers have faced in the name of market research. Jim Longo talks about how to get started, gives words of wisdom, and explains what market research success looks like.

  • The 10 Key Roles of Top-Performing Sales Managers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey of more than 1,000 sellers and sales managers.

  • How to Create a Sales Enablement Process That CONVERTS

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    "It's not Sales' job to nurture..." Join demand gen expert and bestselling author Kenda Macdonald as she unpacks this controversial statement. Nurturing doesn't stop once a lead becomes an MQL. Learn Marketing's role in nurturing beyond MQLs and making sales processes more effective.

  • Worse Than a Black Hole? The Complexity of B2B Martech Stacks

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to recent research from Anteriad and Ascend2.

  • Google Analytics 4 Is Almost Here—It's Time to Test and Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Transitioning to GA4 may seem like a daunting task. But the earlier you start, the easier it will be. Follow this action plan.

  • How Sales Teams Can Improve Operations With Sales Intelligence Tools

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketers are not alone in the struggle to juggle their tasks. Salespeople can become just as frustrated. This article breaks down what it looks like when your sales department is in desperate need of an intelligence tool.

  • Moving From Content Marketing to Content Strategy: Four Actions to Take

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.

  • Has B2B Sales Gotten Easier or Harder Since 2020?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • What Six Popular Colors Convey in Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, green, and purple.

  • Why It's Not Your Sales Team's Job to Nurture Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    To support Sales, marketers need to cultivate leads and nurture them through the buying process—empowering leads and the sales team alike to have conversations with each other. See what needs to be done.