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"Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is not.

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This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out from the crowd in an overcrowded field?

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This week: what kind of marketing and selling activities can a company launch to get into a well-established market? Also this week, read your winning ideas for a marketing site extreme makeover.

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The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.

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Eliminate one or more of these common blunders, and your response will surely improve.

CONTENT TYPE: Article | TOPIC: Writing

Well into the age of the soundbite, we're still hard-pressed to summon the elusive 60-second description of what it is we do, what our brand provides to those we serve and why it matters.

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Here is a checklist of sorts that allows you to go through your Web site and evaluate its health and usability.

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The traditional advertising agency is now facing competition on all fronts.

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Because your Web site is such an integral part of your communication strategy, doesn’t it make sense to put more content control into the hands of marketing experts?

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When you change the way you look at things, the things you look at change.

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Part two of this series looks at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, and why it helps to track visitor activity using available software.

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What stages must your brand pass through to ring the bell?

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How does a writer develop a niche and stand out from the competition? Also this week, read your answers to last week's dilemma: How do we get paid what we are worth?

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To help manage more complex marketing processes, marketers are increasingly turning to software technology known as MOM, or Marketing Operations Management. Here are 10 frequently asked Q&As about the technology.

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Taking cues from tested marketing strategies, consider these six ways to increasing your marketing return on investment.

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Marketers worth their salt must follow these commandments if they are to find the Promised Land.

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How do you convince customers to buy in this time of uncertainty? And most importantly, how do you convince them to buy from you?

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Few brand managers understand the behavior or physics of momentum.

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Both large and small companies are missing opportunities to integrate blogs into the marketing mix.

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This week: What are the elements that work or don’t work for a business Web site? Also this week: How to get your sales groove back.