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There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.

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Creative accounting is certainly an ill-advised proposition, but in most other areas of business, from manufacturing to marketing to management, creative thinking often represents your most valuable, viable opportunity to differentiate your company from the competition. With indistinguishable offerings saturating many industries, creativity might even be your most important asset. That's why it's worth examining creativity and what the creative process requires.

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Many business owners or CEOs have not taken the time to educate themselves about what marketing is, and what it should be doing for them. Sometimes, even those who have lack a good grasp on a good and accurate definition of marketing. Why does this happen? And what can we do about it?

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The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it must be carefully managed to ensure that the sales team is in front of qualified buyers, selling and closing.

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These smartest and bravest professional service firms have discovered the risks and rewards of the client satisfaction survey done right. Here's how you can do the same.

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We've learned not to trust email to arrive safely in the recipient's inbox. So we leave voicemail asking whether the person received the email or the earlier voicemail. How much follow-up is too much? Where do you draw the line to avoid becoming a stalker or "that crazy person who keeps calling and emailing?"

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The Exodus story tells us about one of the world's first CEOs. With Passover beginning the night of April 2, it seems fitting to look at Moses' strengths and weaknesses. Was he a good leader? Did he market freedom and the Promised Land successfully? Whether your religious traditions embrace the Old Testament or not, the Exodus story captures the responsibilities of leadership. Moses certainly has some similarities to present-day leaders... and some differences, of course.

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This month, college players are hoping their hard work, preparation and practice will pay off with a NCAA title. Marketers, like the college teams, can use these five winning strategies to improve their email marketing game.

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A Web widget is a mini tool—a chunk of code that people can insert in just about any Web page to perform a specific function. Usually, Web widgets are snippets of HTML. Experienced Web developers may question the significance of Web widgets. For them, the concept of chunks of reusable HTML doesn't seem particularly revolutionary. However, for marketers, widgets have become very important.

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CONTENT TYPE: Article | TOPIC: Social Media Marketing

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In the beginning, your company created a Web site. And it was good. But then it grew. And grew. And grew. Until it encompassed the heavens and the earth in content. Something for everyone. Everything for someone. And it ceased to be a coherent presentation to anyone. It became Encyclopedia Corporatica—a massive tome of information that includes press releases from five years ago. An impressive body of work, to be sure. But as a sales tool, as a marketing vehicle, it sags under its own weight.

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The long tail of the "Green Marketing" niche seems to be getting thicker as America mainstreams into greener consumerism (some call it "prosumerism"). With such a dynamic and emerging marketplace, it's important to understand where the Green Market came from and how it will progress into the future. This series of articles will be taking a closer look at this burgeoning market by dissecting the factors that may contribute to its sustainability... or fracture its foundation. Here's the first in the series.

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The press release is certainly not dead, as some PR people may have you believe. Yes, it's been loaded up with jargon. Weighed down with buzzwords. Scrubbed clean of any meaningful executive quotes. But, in spite of it all, the press release can provide more value and is read by more people than ever before.

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As "A Whole New Mind" author Daniel Pink puts it, we have entered a new era: a less linear "conceptual age." As we live our personal lives with a better understanding of how interconnected everything is, our work as marketers should also be considering how consumers take in our messages. Today, storytelling—in its many forms—is one of the most powerful tools for presenting the truths of your product, service, or brand.

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Private labels started as cheap, inferior products and more recently became copycats. Today, best-practice retailers are using "premium store brands" to help position the retailer as a "brand." In fact, the emergence of the new premium private labels is the hottest trend in retailing.

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We've all been on the receiving end of far too many poorly constructed surveys that required too much time and energy simply to share our thoughts. Here's a top 12 list of how to conduct surveys without losing contact with your customer.

CONTENT TYPE: Article | TOPIC: Writing