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In this second of our three-part series on the six Cs of permission email marketing, we continue to define the permission fundamentals by examining the third and fourth dimensions of permission: Clarity and Confidence.

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Despite all the talk, the mainstream media coverage, the conferences, courses, and books on social media marketing, there's quite a bit of ambivalence, fear, and (sometimes) outright hostility directed toward social media by CMOs, CEOs, and CFOs. All of this leads to the dreaded "we just want to stick our toe in the water, and see what this stuff is all about" and "we want to do a small, low-budget social media project and track the ROI."

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There are many efficient Search Engine Optimization techniques to optimize your business's Web site, and then there are nefarious methods. These six sneaky techniques will not only ruin your reputation and get your site banned from Google, but could have legal ramifications.

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Every February for the last 50 years, stock car enthusiasts across the country have packed their sunscreen and descended on Daytona. This year, unfortunately, the economy also decided to head south. But fear not, race fans. There is hope for the brand that doesn't want to lose ground in a slowdown. In fact, a lot the same strategies that help NASCAR drivers win on the track can help your company survive the rough recessionary road ahead.

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Marketing with Twitter, Google Docs for SEO, who the Connectors are and why you need them... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics as well as what's new on the technology front.

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With marketing channels proliferating and messaging devices diversifying, it's not hard to imagine a future where permissions are granted not only by marketing channel (email, postal mail, phone, RSS), but also by content, device, time, and place. All the more reason to genuinely understand "permission," which in the world of email marketing seems relegated to subjective definitions.

CONTENT TYPE: Article | TOPIC: Writing

As a marketing professional, do you proclaim your offerings to be real or authentic? If so, you may find your customers calling them (and you) fake. So stop it: Don't just say you're real; be real.

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Over the past 15 years, business-to-business marketers have focused on the pipeline—leads converting to opportunities converting to wins. The reason was simple...

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Small businesses are the heart and soul of our world entrepreneurial economy. They create, inspire, and fundamentally change people's lives. Here are 12 global small business trends to watch in 2008—trends that can be embraced by any culture and will add value to any nation.

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For email marketers, dealing with the small business owner can be an ongoing challenge. There are typically three main obstacles to introducing email marketing to a small businesses.

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How to blog for SEO juice, some killer WordPress plugins, and a Super Bowl Ad wrap-up... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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The Net Promoter concept and idea has taken hold the world over. The simplicity of one "ultimate" question is compelling. And it gives CEOs something to easily grasp and point to regarding a customer target. Those who have started to work through this concept have hit some walls, though none of them insurmountable.

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Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. In other words: Yes, there is a right way to moderate a conference panel!

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Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending. Let's first look at the process, and then we'll examine how one publisher implemented its communication plan.

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General search engines like Google and Yahoo aren't designed for B2B companies, which is why so many experience disappointing results. Recent developments with smaller Vertical Search Engines (or VSEs) are providing a strong alternative. But, as with any growing industry, it's important to research and understand these alternatives before making the plunge. The advantages of vertical search will go a long way toward providing professionals with relevant business results while also helping advertisers and marketers target a very specific and relevant audience. Following these guidelines can help navigate this important industry trend.

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Marketers are better served by liquid fluidity in their thought processes and approaches. That way they can adapt to sudden changes and new, hot technologies as social media continues its march forward. As this natural process continues to unfold over time and communities evolve, their information needs and consumption of media will evolve, too. With increasingly diverse and changing marketing environments, successful marketers will focus on social media principles rather than tactics.

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So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply fend off the competition in an effort to better explain "why buy me." To move forward, companies and brands need to first take a look at their current brand positioning. But for a moment, even a brief moment, it would make sense to go back to the brand drawing board to answer the question, Just what is brand positioning anyway?

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What is viral marketing? Is keyword density still a factor in SEO?—that and some other stuff that we've been testing... in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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There is a new wave of branding that aims to occupy every minute of the customer's day with an unbroken theme of branded experience rather than the momentary brand rush of purchase. Experiential brand building is taking on new and all-encompassing dimensions. IKEA, for example, is no longer just a flat-pack-furniture and homewares store. It's a construction company that builds IKEA houses, based on the IKEA promise of easy living and affordable design. Welcome to the world of living branding—a new breed of 24/7 brands that are likely to occupy more and more of our lives, from our waking moments to when we retire to bed.

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Are we in a recession, or poised to enter one? Maybe, maybe not. However, let's assume that the US economy will be in a recession and that as marketers we need to work within that reality. Here are five tips for what you can do to market your products or services in an economic downturn.