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CONTENT TYPE: Article | TOPIC: Writing

Why is it that one of the most important elements of a Web site—title tags—which also tend to be one of the easiest to manage, is so often done incorrectly? What makes that shortcoming even more amazing is that SEO practitioners constantly talk about title tags. In fact, if ever there could be an area of universal or near-universal agreement in the SEO community, it would be in regard to the importance of title tags.

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Much is being said these days about how marketing effectiveness can be increased by targeting customers with the right message at the right time based on customer behaviors and buying patterns. However, many companies have not been able to evolve past text-based confirmation messages.

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Ultimately, brand protection is all about vigilance. By regularly monitoring the use of brands online, organizations can ensure prior infractions don't recur and can rapidly identify when new incidents arise. In a world where an organization's brand can represent half, or more, of the company's equity, it's an investment of time and resources that's well made.

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Technology marketers have spent decades trying to connect with CIOs. And in an environment where technology is fueling innovation, yet investment capital remains tight, reaching CIOs has never been more important (or more difficult). Here are five proven approaches.

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What's the trick to starting afresh? Be prepared to seriously start over and establish strategies to keep your brand from falling into that rut to nowhere. Here are some ideas to kick-start your new approach.

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Today we discuss some SEO tactics that may or may not be Black Hat, and how to deliver a dope smack to commenters who don't add to the conversation. All that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology front.

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Sculpting PageRank? Are you scratching your head, wondering whether Stephan is talking about carving a masterpiece? In a way, he is. If you are considering your options for getting a jump on your competitors in the search results, take a closer look at PageRank sculpting.

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The ability to move, motivate, and entice consumers within the confines of their inbox is not an easy task. Too often, marketers overlook the tools available to attract and draw customers to open their messages. The inbox is a competitive arena in which you must fight for your open. The battle can be won by effectively utilizing and optimizing four straightforward email marketing elements.

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With apologies to Philip Kotler, whose four Ps—product, price, place, and promotion—have been integral to any successful product or service marketing effort of the past 50 years, today's successful marketing hinges on five new Ps. Whereas the Ps we studied in college are all from the provider's point of view, these new Ps focus with laser-like clarity on the customer.

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In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's lack of understanding, knowledge, and respect. But two powerful exponential trends are forcing Marketing and IT to communicate and collaborate like never before.

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There's so much that business can learn from showbiz: Not to step onto the stage with a lousy script. How to give a blockbuster performance. How to get your face in the newspaper without robbing a bank. But, before you can even think about how to develop box-office appeal for your business, you gotta know what part you're playing.

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You can uncover a slew of companies that tout the virtues of this email service and that email service and that other service over there in the corner. How does a corporate marketer charged with the sole purpose of finding the right company to provide software and service to get an email marketing campaigns off the ground make the right choice?

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Since many traditional advertising platforms are static in nature, and consumers are becoming increasingly interactive in their preferences, companies must become increasingly adept at using a mix of new interactive tools to reach their audiences. We are living in an interactive, entertainment-oriented society; let that fact guide you as you develop new marketing programs.

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A company's chief communications officer (CCO) and its chief marketing officer (CMO) play vital roles that are very different from each other but can intersect in powerful ways. By understanding what your firm's CCO does, you can gain insights into how to build a relationship that benefits not only the two of you but also your company overall.

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Here's the story of how Best Buy built an internal social-networking forum for its 140,000 employees, and how its original goal to get more information about customer likes and dislikes through the sales associates on the floor morphed into something else entirely.

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What is so powerful that it could spoil your customer relationships, blemish your reputation, entangle you in a legal battle, or even put you out of work? Email is that powerful tool. To maintain control over it, you must know the rules of email etiquette.

CONTENT TYPE: Article | TOPIC: Writing

How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an infomercial right now rather than writing this article. Nevertheless, here she shares some tips from her own experience to help you achieve success with your marketing blog.

CONTENT TYPE: Article | TOPIC: Writing

If you now understand (or can at least appreciate!) the first four Cs of Permission Email Marketing: Conscious Consent, Choice, Clarity and Confidence, you're ready for our final two: Control and Confirmation.

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If you saw the last episode of The Apprentice, you know that two teams of celebrity contestants were asked to create a campaign to help launch a new product, Dial Yogurt Body Wash. The task was to come up with a four-page advertorial for Redbook Magazine. Each team took a different approach, but they both missed something critical.

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If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is to engage and educate us, promote candidates, help with fundraising and more... all through the use of new social-media tools that are increasingly vital to a candidate's overall marketing strategy.