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  • #MPB2B Forum: How to Repair Customer Relationships While Fixing Problems in 3 Basic Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski shares author Guy Winch's 3 steps for repairing a relationship with customers from his keynote at the B2B Forum 2011.

  • More Brands Adopting Lifecycle Email Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many companies are realizing that batch-and-blast email marketing is no longer effective: 46% say they have already implemented automated, event-triggered, email marketing programs and, among those not currently running such programs, 58% plan to do so in the next two years, according to a survey from StrongMail

  • What Has Social Media Ever Done for You (Really)?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Fabretti asks Daily Fix readers how social media has made a difference in their lives & asks them to add their stories to the comments.

  • Five Reasons Why Quora Matters to Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Love it or hate it, Quora is a phenomenon that can't be ignored. It embodies a set of principles and trends that will be critical to the future of community management and social media marketing.

  • LinkedIn, Twitter Most Important Social Accounts

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a year earlier, according to a report by Performics and ROI Research. Twitter is ranked second among most important social accounts (58%), followed by YouTube (55%) and Facebook (53%).

  • Is Ronald McDonald Responsible for Childhood Obesity?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Elaine Fogel asks if fast food places that harm people's health, especially children, like McDonald's should be held accountable.

  • How to Avoid Social Media Nightmares: A Cross-Channel Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's market, your brand and reputation aren't always safe from the scorn of disgruntled and social-media-savvy customers. Looking ahead is critical to anticipating when something may go awry and taking meaningful action.

  • Local Businesses Warming to Advertising on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although only 22% of local merchants say they have used Facebook Ads, nearly two-thirds of those who have done so (64.9%) say they would use the service again, according to a report by MerchantCircle. Meanwhile, 65.7% of surveyed local merchants say they use Facebook for marketing.

  • Likes Rival Links as Google Takes Page From Facebook

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Darrell Davis of MediaFiche discusses Google's move to have a +1 button, which is inspired by Facebook's Likes.

  • Facebook Growth Outpacing Other Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Facebook, the top US social networking site since May 2009, attracted roughly 151 million unique US visitors in April 2011, reaching three out of four visitors to the social networking category during the month, according to new data from the comScore Media Metrix.

  • How I Lost My Shirt (& the Internet Didn't Let Me Forget It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jim Kelly shares the story of how he lost his shirt and how the Internet stores got a little too aggressive with their help.

  • The Sony PlayStation Network Breach: Yet Another Lesson in Crisis Communication

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger C. Edward Brice of Lumension discusses Sony's handling of the security breach in PlayStations & how companies should handle a crisis.

  • Why You Should Match a Brand's Marketing to Its Stage of Life

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like living things, brands pass through life cycles. Marketing approaches that worked well when a company was in its growth phase may not work later in its life. Learn how the four stages of a brand's life dictate its marketing needs.

  • Mobile Display Ads Up 128% in Past Two Years

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of US advertisers* using mobile display ad campaigns reached 689 in April 2011, up 128% from two years earlier, according to a study by comScore. Campaigns related to mobile content and publishing comprised the plurality of mobile ads, amounting to 50% as of March 2011, followed by ads for consumer discretionary goods (26%), information technology (7%), and financial services (6%).

  • 5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo discusses how important and influential MarketingProfs's B2B Forum is to him and why readers should head out to Boston in June.

  • Go Local: Seven Steps to Running Geotargeted Campaigns Like a Pro

    Article

    CONTENT TYPE: Article | TOPIC: None

    This is the decade for geotargeted local advertising and bringing the global presence to the local user. Though it may seem daunting, getting local can be a simple and rewarding process if you follow these seven steps.

  • BMW, Clinique, Audi Top Luxury Brands on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    BMW, Clinique, and Audi nabbed the top three spots among a list of 100 prominent luxury brands for exceptional Facebook marketing, according to the newly launched L2 Prestige 100 Facebook IQ index, which ranks the Facebook aptitude of luxury brands.

  • Rethink Packaging & Add Value to Products

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful punch to your product.

  • Adapt or Perish: The New Dynamics of Digital Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Attracting, engaging, and retaining customers in the digital age of marketing requires companies to adopt a true integrated multichannel strategy that is fueled by customer data and enabled by interactive marketing technology.

  • Twitter Use Reaches 13%, Strongest Among Minority Groups

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 13% of online adults in the US say they use Twitter, up from 8% who said so in November 2010, according to a new report by Pew Research. Meanwhile, Twitter use among men has doubled, from 7% in November, to 14% in May 2011.