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  • Smartphone Users Frustrated With Mobile Web Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just OK," according to a new survey from Modapt and Morrissey & Company.

  • Customer Service Can Make or Break Your Brand: Eight Steps for Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's the use in receiving stellar product reviews and making lots of sales if you can't pick up the pieces when something goes wrong? Here are eight ways to protect your brand when tackling customer problems.

  • Top-Tier B2B Marketers More Likely to Track ROI, Report Growth

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    CONTENT TYPE: Chart | TOPIC: None

    B2B marketers who describe their organizations as "highly effective and efficient" are more likely than other marketers to measure the ROI of their marketing campaigns and report stronger growth than their competitors, according to a study by The Lenskold Group and The Pedowitz Group.

  • How to Explain Results From the Internet

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Brian Whalley explains a 5-slide process for explaining to other folks in your company the results from Internet marketing.

  • New 'X Factors' in Buying and Selling

    Article

    CONTENT TYPE: Article | TOPIC: None

    Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.

  • Many Americans Working on Their Summer Vacations

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    CONTENT TYPE: Chart | TOPIC: None

    Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their vacation, according to a recent Adweek/Harris Poll.

  • Latinos Go Mobile, so Go Mobile to Reach Latinos

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ginger Zumaeta discusses how to best reach Latinos by going mobile ... and what that means exactly for companies.

  • The Five Rules of Great Radio: Rule 2 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Quick! Recite the first five billboards you saw on your drive to work this morning. You don't remember, right? OK, how about the first three headlines you saw on your favorite news source? Nope? OK. One last chance: Name one commercial you saw on TV last night.

  • The Funnel Is Dead, Long Live the Measurable Customer Narrative

    Article

    CONTENT TYPE: Article | TOPIC: None

    One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It's simpler to draw straight lines about people's behavior, so to date we have typically pushed people through carefully scripted marketing processes. But, especially today, it just ain't so.

  • Most Marketers Monitor Social Media, Few Fully Satisfied

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly three-quarters (74%) of surveyed marketers say they are actively monitoring social media via paid or free tools, but less than one-quarter (24%) among them say they are extremely satisfied with their social monitoring tools, according to a survey from Web Liquid.

  • Book Review: Maximizing Lead Generation by Ruth Stevens

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs Carrie Shearer reviews Ruth Stevens's book, "Maximizing Lead Generation: The Complete Guide for B2B Marketers" and shares highlights from it.

  • Planning Isn't Free: What Marketers Can Learn From HGTV

    Article

    CONTENT TYPE: Article | TOPIC: None

    HGTV shows make those overnight home transformations look so easy. Many marketers approach their marketing plans the same way: a few days and a few dollars, and voila—a new marketing plan! But that won't get you results.

  • 14M Americans Scanned QR Codes via Smartphone in June

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    CONTENT TYPE: Chart | TOPIC: None

    Some 14 million mobile users in the US—or 6.2% of the total mobile audience—scanned a QR (Quick Response) or bar code on their mobile device in June 2011, according to data from comScore MobiLens.

  • 7 Back-to-School Must-Reads for the Business Bookworm

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Beth Harte shares her summer reading, including books on reputation, measurement, branding, social media, customer-centric business, and tribes.

  • Seven Simple Ways You Can Strengthen Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A company can successfully build its brand name in many ways, but perhaps the factor most important for its continued success is its relationships with customers. Learn how to keep the magic alive and how to get results.

  • Common Pitfalls and Challenges of Modern Customer Loyalty, Part 3 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Part three of this five-part video series on digital loyalty explores customer understanding of loyalty programs, social platforms and access devices (e.g., mobile), common user-interface challenges, and alignment of loyalty programs with business goals.

  • Search and Email Still Rule the Web, but Social Networking Rising

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    CONTENT TYPE: Chart | TOPIC: None

    Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.

  • 3 Ways to Improve Marketing & Sales Alignment

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs guest blogger Kathy Rizzo discusses how to improve the alignment of your sales and marketing teams by jointly defining success, getting input during campaign development, and having regular feedback meetings.

  • Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile Environment

    Article

    CONTENT TYPE: Article | TOPIC: None

    For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those same strategies and websites to the mobile space.

  • Digitally Savviest Magazine Brands: Time, People, Self

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    CONTENT TYPE: Chart | TOPIC: None

    Time Magazine, People, and Self earned the top three spots among a list of 87 prominent magazine brands for exceptional marketing performance across digital, social, and mobile channels, according to the newly launched L2 ThinkTank Digital IQ Index, which measures and ranks the digital competence of magazine brands.