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  • Online Video Streaming Up 25% YOY

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Two key indicators of online video usage are up 24.8% year over year, according to Nielsen's September US Online Video report. YouTube remains the leading source of online video, delivering almost 6.7 billion streams in September.

  • Consumers 18-34 in US vs. Canada

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    CONTENT TYPE: Chart | TOPIC: None

    Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these consumer groups.

  • 36% of Internet Users Visit Newspaper Sites

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted more than 70.3 million unique visitors in June (35.9% of Internet users), and their print counterparts inspired 82% of adults to take some kind of action, from clipping a coupon to visiting a website to learn more.

  • Global Ad Spend Down Nearly 10%

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    CONTENT TYPE: Chart | TOPIC: None

    Worldwide advertising expenditure in 2009 is estimated to be down 9.8% compared with 2008, a downward revision of 4 percentage points from projections issued in March, according to media communications agency Carat.

  • B2B Marketers Shift Strategy, Focus in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Read this exclusive excerpt from "B2B Marketing in 2009: Trends in Strategies and Spending," recently published by MarketingProfs and available in full to Pro members.

  • Ten Steps for Creating a FANtastic Facebook Fan Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    The following 10 elements of dynamic Facebook fan pages will set you head and shoulders above the rest (and keep your fans coming back for more).

  • Marketers: Don't Just Buy Media—Earn It!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.

  • Top Five Elements of an Annual Business Plan

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds of pages or just a few. Whatever the volume, however, it needs to contain at least the following five elements.

  • Your Website's Missing Ingredient

    Article

    CONTENT TYPE: Article | TOPIC: None

    When websites fail, most often it's because they do not function effectively as your primary communication tool. The Web is overcrowded with options, and unless you're prepared to deliver a compelling, differentiating presentation you will be quickly dismissed as irrelevant. Let's face it: Business is tough, probably tougher than it's ever been before.

  • Consumers Dislike Behavioral Targeting

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    CONTENT TYPE: Chart | TOPIC: None

    Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.

  • Consumer Confidence at 1-Yr. High

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    CONTENT TYPE: Chart | TOPIC: None

    US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.

  • Companies Frown on Tweeting, Friending

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    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • Google Performs 71% of Searches in September

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    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively.

  • FTC Requires Bloggers to Come Clean

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Open Rates Up 18.2%, Says Epsilon

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    CONTENT TYPE: Chart | TOPIC: None

    Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.

  • Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to keep things running smoothly. Although, in theory, each channel can operate on its own, issues can arise when individual marketing channels operate in silos. With so many channels and so many rules, where's an advertiser to begin?

  • The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness in an enterprise's marketing and business-development efforts. So what DOES work?

  • Improving Campaign Deliverability for PC and Mobile Users

    Article

    CONTENT TYPE: Article | TOPIC: None

    All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: We have to keep up with the trends or face the reality that our emails will most likely go undelivered, unnoticed, or unread.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%

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    CONTENT TYPE: Chart | TOPIC: None

    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.