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  • 'The Open Brand': How Brands Can Thrive in a Consumer-Driven World

    Article

    CONTENT TYPE: Article | TOPIC: None

    "The Open Brand" is a power-packed framework and guide for how brands can thrive and participate in a world where the consumer is the creator. Here's a Q&A with one of the authors.

  • Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.

  • Women Still Predominant Household Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & Intelligence (MRI).

  • SEO Professionals' Salaries Hold Steady

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a weak economy, the salaries of most SEO professionals have remained strong in 2009, according to SEMPO's Second Annual in-House Salary Survey.

  • 'Value' Tops Consumers' Grocery Shopping List

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.

  • Social Media Video Viewing Up 98%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Time spent viewing video on social networking sites has nearly doubled in the past year, from 503.8 million minutes in October 2008 to 999.4 million in October 2009, according to Nielsen.

  • Gen-Y Women Viewed by Gen-X as Trendsetters

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for Sugar Inc.

  • Moms Sacrifice Own Purchases for Family's Sake

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a study by the Marketing to Moms Coalition.

  • US Consumers Unprepared for Rainy Day

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Half of all US consumers would struggle if they had to meet an unexpected expense, and many lack the resources to meet an unexpected financial crisis, like sudden car or home repairs, or minor health-related expenses, according to a TNS Global survey

  • Weaker Online Holiday Spending Expected

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a gradually improving economy, consumers plan to spend less and save more this holiday season, according to Nielsen's annual holiday retail survey. Some 42% of consumers plan to spend less this year on holiday gifts than last year; only 4% say they will spend more.

  • Half of Americans to Buy Toys During Holidays

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    This holiday season, 54% of Americans say they will buy toys as gifts, compared with 47% who said so last year, according to a Harris Poll. Among consumers who intend to purchase toys, 41% say they will spend the same amount as last year and 39% say they will spend less.

  • Readers Willing to Pay for Online News

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are willing to spend small monthly sums to receive news on their personal computer and mobile devices, according to a study conducted by the Boston Consulting Group (BCG).

  • Newspapers Still Reach the Affluent, Educated

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Newspapers are read by a critical mass of adults in the US on a daily and weekly basis, according to the latest Integrated Newspaper Audience (INA)* study from Scarborough Research.

  • Social Media, Mobile to Guide Holiday Shopping

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five holiday shoppers will rely on digital advancements such as social media and mobile phones for help with holiday shopping this year, according to Deloitte’s 24th Annual Holiday Survey of retail spending and trends.

  • Yes, Facebook Is a Business Tool

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

  • Mobile Coupons: Your Message on the Move

    Article

    CONTENT TYPE: Article | TOPIC: None

    Ask most US consumers whether they want to receive mobile-marketing messages on their cell phones, and they will usually answer with a resounding "No." Consumers worry they'll start receiving unwanted Viagra ads and messages from a prince in Kenya. Nothing could be further from the truth.

  • Write From Your Reader's Perspective

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin to establish a connection with readers because you address their needs. And rather than objectifying your message—placing it on a pedestal, as an object of study—you personalize it. Instead of creating an abstraction, you start to build a relationship.

  • The Surprising Evolution of Online Marketing in Software Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Online marketing is nothing new for software marketers. It's only natural that the software industry and computer-software users migrated to the Internet early on. So although the idea of online marketing isn't new, how software is marketed online continues to evolve.

  • Marketing-Performance Measurement Yields Competitive Advantage

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Companies that have fully embraced marketing-performance have marketing organizations that make a more positive impact on business—and are more likely to be market leaders—according to a study conducted by CMG Partners and Chadwick Martin Bailey.

  • Mobile Marketing Not for Everyone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile marketing is on track to grow 27% to a $2.1 billion market in 2010, according to the Mobile Marketing Association. The total mobile audience is still relatively small, however, and is confined to a limited market segment; moreover, marketers who reach out to the wrong mobile audience risk turning them off, according to BIGresearch's Simultaneous Media Usage Survey.