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  • Segment Migration: Where Your Customers Were, Where They Went, and Why

    Article

    CONTENT TYPE: Article | TOPIC: None

    Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in.

  • Marketing Process as Art—Not!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some marketing activities or processes (in reality, many business activities) require "artists" to produce the desired output. However, that by itself does not make the output art. The distinction is important.

  • 10.3B Jan. Searches; Super Bowl Viewers Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, and AOL Search received 14.5%, 10.9%, and 2.5% of searches, respectively.

  • Boomers' Media Habits Shift Online, Turn Social

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Baby Boomers' consumption of media has shifted dramatically to the Internet: 62% of Boomers (age 45-63) spent more time on the Internet in 2009 than they did the year before, and the majority of Boomers had joined Facebook within the previous six months, according to survey conducted by CPH Research on behalf of Continuum Crew.

  • Brands With the Most Engaged, Loyal Customers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    At a time when consumers are searching for value in every purchase, Amazon, Google and Bing, Expedia and Kayak, and Scottrade took highest honors in 2009, among online providers, for successfully engaging consumers and creating loyal customers in their respective categories, according to the 2010 Brand Keys Customer Loyalty Engagement Index (CLEI).

  • Teens Prefer Social Networking to Blogging

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to a new report from the Pew Internet & American Life Project.

  • The Numbers: Super Bowl Ads, Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on Sunday evenings over the previous six months, reports Radio Business Report, citing research from Prophesee, the social media arm of Interpublic Group's Initiative unit.

  • E-commerce Spending Up 3% in 4Q09

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, according to comScore.

  • Poor Web Performance Hurts Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, according to a new survey from Gomez.

  • TV Ads Less Effective, Budgets Shifting Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to social media, online video ads, and branded advertising, according to a survey from Forrester and the Association of National Advertisers (ANA).

  • Bing Searches Up 5% in January

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.49% of all US searches conducted in the four weeks ended Jan. 31, while Yahoo Search, Bing, and Ask.com received 14.57%, 9.37%, and 2.64%, respectively, according to Experian Hitwise.

  • Customer Acquisition Tops B2B Concerns

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect.

  • Stronger Brands Recover From Recession Faster

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.

  • Social Media Top Online Priority in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Innovation Matters: Balancing Sustained vs. Disruptive Innovation

    Article

    CONTENT TYPE: Article | TOPIC: None

    While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?

  • 50% Click-Through Rates? Yes, You Can!

    Article

    CONTENT TYPE: Article | TOPIC: None

    You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email promotions.

  • Social Media Malware, Spam Up 70%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

  • 'Conversationalists' Climb Social Technographics Ladder

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.