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  • SMS Marketing Reaches Users of All Ages

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of those age 65+, according to a Merkle Inc. study of mobile adoption and use.

  • Yellow Pages Users Ready to Buy

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    CONTENT TYPE: Chart | TOPIC: None

    The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study by the Yellow Pages Association.

  • Ad Spend Forecast Again Revised Upward

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    CONTENT TYPE: Chart | TOPIC: None

    A tentative global economic recovery is beginning to fuel ad markets across the world: Ad expenditure is already accelerating in bullish developing markets, while the downturn is coming to an end more quickly than expected in the developed world, according to projections by ZenithOptimedia.

  • Shoppers Seek Coupons and Free Shipping Offers

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    CONTENT TYPE: Chart | TOPIC: None

    Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to a survey from MARC Research.

  • 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work on Facebook or other similar platforms. I disagree.

  • Put Your Brand to Work: Build an Architecture for Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its goals and vision. Now it's time to build.

  • Six Proven Ways to Leverage the Power of Your Customer Network

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    CONTENT TYPE: Article | TOPIC: None

    Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, engage, help others, and help you innovate. Here are the six most proven methods for growing and maintaining your customer network.

  • The Power of Web Analytics: Top Four Tips for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the right strategy and execution in place, digital media has proven very cost-effective. It scales and caters to a larger volume with faster go-to-market capabilities. Which brings us to the issue of properly implemented Web analytics to accurately measure and quantify the power of digital marketing.

  • Location-Based Digital Video Ads Reach 237 Million

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    CONTENT TYPE: Chart | TOPIC: None

    Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The Nielsen Company's inaugural Fourth Screen Network Audience Report.

  • Mobile Ad Campaigns More Effective Than Online

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, and brand favorability, according to a study by InsightExpress.

  • Direct and Digital Marketing Jobs Rebounding

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    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said so six months earlier, while only 3% are planning layoffs in the second quarter of 2010, the lowest level recorded in three years, according to a survey from Bernhart Associates.

  • Ask Search Share Up Fourth Straight Month

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    CONTENT TYPE: Chart | TOPIC: None

    Ask increased its market share for the fourth consecutive month, accounting for 3.44% of US searches in the four weeks ended March 27, 2010, up 21% from February, according to Experian Hitwise data.

  • Internet Ad Revenues Rebounding, Reach $6.3B in 4Q09

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    CONTENT TYPE: Chart | TOPIC: None

    Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) reported.

  • BlackBerry Ahead in Smartphone Content Downloads

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    CONTENT TYPE: Chart | TOPIC: None

    Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile content site in March 2010, up 5 percentage points from the 58% recorded a year earlier and outpacing Windows, Palm, webOS, Android, iPhone, and Symbian, according to Myxer.

  • Branded Social Profiles Increase Purchase Intent

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded profiles on social sites tend to increase intent to purchase, especially when consumers can become fans of brands and add brand logos to their personal profile pages, the study found.

  • Twitter Reveals iPad Sentiment

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    CONTENT TYPE: Chart | TOPIC: None

    Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace the iPhone, according to a study from Attensity.

  • Corporate Reputations Improve, Berkshire Hathaway No. 1

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    CONTENT TYPE: Chart | TOPIC: None

    After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the state of reputation of corporate America is "good" increased to 18% in 2009, up 6 percentage points from the 12% recorded a year earlier, and the first positive improvement in four years, according to the 2009 Harris Interactive RQ Study.

  • Shoppers Making Fewer Trips, Spending Less

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    CONTENT TYPE: Chart | TOPIC: None

    The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet shopping trips, according to the Nielsen Company.

  • Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and Yours

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more on shared thinking and approaches and less around rules, one that allows you to tune communications for different initiatives and constituencies, and one that can be taught and shared.

  • Brand Language: A 2020 Vision

    Article

    CONTENT TYPE: Article | TOPIC: None

    One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual suspects—technology, consumer culture, politics—were joined by new agents of lexical change: think terrorism, economic instability, and social networking. Here are some language trends to be looking and listening for in the decade ahead.