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  • Most Adults Watch Online Video

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly seven in ten (69%) adult Internet users—or 52% of US adults—now use the Internet to watch or download video content, and 14% have uploaded video to the Internet—nearly double the 8% who did so in 2007—according to a report by the Pew Research Center.

  • Most Don't Want iPad, Though Apple Fans Do

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    CONTENT TYPE: Chart | TOPIC: None

    Anyone who sees the iPad in action, or gets their hands on one, seems to want one—but, when surveyed, over one-half of consumers (52%) say they don't need an iPad, and 38% say the new tablet is too expensive, according to research from Retrevo.

  • PR/Comms, Not Marketing Controls Digital, Social Media

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    New digital and social media tools are more likely to be under the strategic and budgetary control of corporate PR and communications rather than marketing departments, according to a study by the University of Southern California Annenberg School for Communication & Journalism.

  • Social Networks Fastest-Growing Mobile Content Category

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    CONTENT TYPE: Chart | TOPIC: None

    Social networks are the fastest-growing mobile content category, both via application and for browser access, confirming the increasing popularity of social networking via mobile devices, according to data from comScore's MobiLens service.

  • Millennials Swayed by WOM, Interactive Media

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    CONTENT TYPE: Chart | TOPIC: None

    Millennials are hard to sway using traditional advertising and media channels that don't promote interaction: Only 17.7% say their favorite TV spot has led them to purchase an advertised product, while nearly one-half (48%) say that word-of-mouth communications influence them more than TV advertisements, according to a study from Mr Youth and Intrepid.

  • Online Video: 30.3B Viewed in April, Vevo Surges

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    CONTENT TYPE: Chart | TOPIC: None

    Some 30.3 billion videos were delivered to US Internet users in April 2010, down 3.0% from 31.2 billion in March, and 177.8 million people watched online videos during the month, down 1.3% from 180.2 million in March, according to comScore data.

  • B2B Less Engaged in Social Media Than B2C

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fewer than one-half (45%) of B2B companies have only the basics of a social media presence—such as a Twitter and Facebook account, or a company blog—and only 32% are engaged in social media on a day-to-day basis, according to a survey from White Horse.

  • Consumers: CPG Sites for Info, Offers; Facebook for Connecting

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about CPG brands, according to a survey from Ipsos Marketing, Consumer Goods.

  • Traffic to Newspaper Sites Reaches All-Time High

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites in the top 25 markets continued to grow at rapid rate, reaching 83.7 million unique visitors in April 2010, up 10.1% from a month earlier, and up 15.0% from January 2010, according to data from comScore Media Metrix data released by Newspaper National Network LP (NNN).

  • In an Age of Free Advice and Liberal Sharing, Is It OK to Ask for Something in Return?

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    CONTENT TYPE: Article | TOPIC: None

    With social media a hot ticket item and social networking sites like Twitter, Facebook, LinkedIn, and YouTube making it easy to share, people are spending a lot of time offering free advice and sharing knowledge publicly, yet they are not asking for anything in return. But it's OK to ask.

  • Reaching Hispanics: First Segment by Acculturation, Then Speak Their Language

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    CONTENT TYPE: Article | TOPIC: None

    Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because without segmenting this increasingly important market by level of acculturation, you'll never be able to speak their language.

  • What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging

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    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments and tweets while balancing clients and life. The reality is that this first week as a blogger has kicked my butt.

  • 10 Tips for Crowdsourcing Advertising With a Video Contest

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    CONTENT TYPE: Article | TOPIC: None

    Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact with consumers has led to mass experimentation with the alluring, yet often hard-to-execute marketing tactic: the video contest.

  • One in Five US Drivers Unfit for Roads

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    Roughly 38 million Americans—or 18.4% of drivers on the road—would not pass a written drivers test exam if they were to take one today, according to results of 2010 GMAC Insurance National Drivers Test.

  • Social Media Catches What Mainstream Misses

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    CONTENT TYPE: Chart | TOPIC: None

    The stories and issues that gain traction on blogs, Twitter, and YouTube differ substantially not only from those that lead in the mainstream press but also from one another, according to a study by the Pew Research Center.

  • US Ad Spend Rebounds 5.1% in Q1

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures reached $31.3 billion in the first quarter of 2010, up 5.1% from the same period a year earlier—the first increase in quarterly ad spending since the first quarter of 2008 and the largest gain since the first quarter of 2006—according to data from Kantar Media.

  • Social Media Ad Spend Trails

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    CONTENT TYPE: Chart | TOPIC: None

    Despite widespread consumer adoption of social media, advertisers on average allocated just 4% of their media spend to the channel in 2009, relying instead on traditional, proven online media choices that were in place before the economic downturn, according to data from interactive agency Razorfish.

  • Social Media Brand Passion Index Measures the Love

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers love Costco—and are more passionate about that love than they are for any other supermarket in the US, according to the newly launched NetBase Brand Passion Index, which measures the intensity of consumer passion for brands among users of online communities.

  • Consumer Confidence, Expectations Increase in May

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index increased in May—its third consecutive monthly gain—and now stands at 63.3 (1985=100), up from 57.7 in April, the Conference Board reported.

  • Trust in Facebook Tanking After Privacy Changes

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Trust in Facebook as a company has been shaken as a result of controversial changes it has made to its privacy policy, and that loss of trust may lead up to one-quarter of its users to curtail their usage or drop Facebook entirely, according to a new poll by MarketingProfs.