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  • On Twitter, Popularity Does Not Mean Influence

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even though a Twitter user may have a large following, his or her influence on Twitter is more strongly associated with engagement rather than numbers of followers or retweets, according to new research from the Hewlett-Packard Social Computing Lab.

  • Email, Intranet Top Tools for Engaging Employees

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    CONTENT TYPE: Chart | TOPIC: None

    Email and an organization's intranet are the most important communication tools for organizations to engage employees and foster productivity, but a growing number of employers now use social media to distribute company news to their employees, according to a study from the International Association of Business Communicators (IABC) Research Foundation and Buck Consultants (an independent subsidiary of Xerox).

  • Active Twitter Users Most Influential Online Consumers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    What happens on Twitter doesn't just stay there: Active Twitter users—those who use Twitter on a daily basis—are three times more likely than other online consumers to produce a wide range of influential online content (blog posts, articles, and product reviews) that affect a brand's reputation, according to a survey from ExactTarget and CoTweet.

  • Tech-Gadget Census: Which States Own What

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    CONTENT TYPE: Chart | TOPIC: None

    The New York metro area has the highest per capita ownership of emerging technologies (iPads, netbooks, smartphones, and Blu-ray players) in the US, whereas the Phoenix metro area has the highest ownership of older gadgets, such as VCRs and CRT (cathode ray tube) TVs, according to a survey from Retrevo.

  • Mobile Social Networking Takes Hold

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Smartphones have become an integral part of Twitter and Facebook use: 33% of smartphone owners who use Twitter say they read tweets primarily via their smartphone, and 33% of such consumers send tweets primarily via their mobile device, according to a survey from Compete.

  • How to Demonstrate and Deliver Lead-Nurturing ROI

    Article

    CONTENT TYPE: Article | TOPIC: None

    Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are not yet ready to buy. The 2010 Lead Generation Marketing ROI Study found that six in 10 lead generation marketers (58%) agree that nurturing stalled leads is under-funded relative to the potential value.

  • How to Use Direct Mail to Drive Targeted Website Traffic

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to drive traffic to your website, which media should you use? Too many people suffer from an "oil and water" mentality when it comes to mixing online and offline media. But they work well together. And when you need to drive online traffic, an integrated approach can often work wonders.

  • Five Reasons Why Deep Links Help—Not Hurt—Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a website. Here are five benefits they provide.

  • Marketing Dashboards: Great Investment or Huge Expense?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards can be a great tool to help you manage your business processes. But it is entirely possible you could be deploying a useless software-based tool.

  • Customer Acquisition Top Marketing Priority

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    CONTENT TYPE: Chart | TOPIC: None

    Large reductions in marketing budgets contributed to dismal sales performance in 2009, but companies are fighting back: Over three-quarters (72.5%) say they are increasing their marketing budgets in 2010, and over 9 in 10 cite customer acquisition as their top marketing objective in the next 12 months, according to a survey from CSO Insights.

  • Women Dominant on Social Networks

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking sites reach a higher percentage of women than men worldwide, and across leading social sites, such as Facebook, women are more engaged—consuming more pages and spending more time—according to a new study from comScore. On average, women spend 30% more time on social networking sites than men; moreover, 75.8% of online women visited a social networking site in May 2010, compared with 69.7% of men.

  • Twitter Ruled by Personal Voices, Not Brands'

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though many brands now use Twitter to drive sales, improve customer service, and enhance brand loyalty, Twitter is a consumer-dominated medium: 91% of tweets are by consumers and only 8% are by marketers, according to a study by 360i. Brands are moreover rarely a topic of conversation: Only 12% of consumer tweets mention one.

  • Forrester: Location-Based Social Network Users Influential, Few

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Like many aspects of mobile marketing, location-based social networks (LBSNs) offer interactive marketers the promise of connecting consumers with places and points of sale. Most marketers, however, should wait to adopt the nascent channel until larger industry players, such as Facebook and Yahoo, offer location-based services at a sufficiently large scale, according to a study by Forrester.

  • Consumer Confidence Falls Again in July

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    CONTENT TYPE: Chart | TOPIC: None

    The Conference Board Consumer Confidence Index, which had declined sharply in June, retreated further in July and now stands at 50.4 (1985=100), down from 54.3 in June, the Conference Board reported. The Present Situation Index decreased to 26.1 from 26.8 last month, while the Expectations Index declined to 66.6 from 72.7 in June.

  • Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites.

  • Two Survey Questionnaire Flaws to Avoid: Scary Matrix Questions and Unbalanced Scales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Poorly designed questions and scaling problems can derail your research efforts faster than you can say "the cat in the hat"! To help you avoid a few of the more common and onerous problems, this article explores two separate but related questionnaire-design issues: matrix questions and unbalanced scales.

  • Shattering Five Branding Myths

    Article

    CONTENT TYPE: Article | TOPIC: None

    When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will never have the resources to "brand effectively." But branding on a budget is more than possible, and dispelling these five popular myths is key to starting that process and transforming your business.

  • Gone Phishing: Why eBay Emails Can Be Hard to Trust

    Article

    CONTENT TYPE: Article | TOPIC: None

    People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are less likely to open it. If an email with a "suspicious" Subject line lands an inbox, it's most likely to be deleted or marked as spam.

  • Small-Biz Search Advertising Surges in 2Q10

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    CONTENT TYPE: Chart | TOPIC: None

    Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz clients.

  • Social Media and SEO Integrated via New Platform

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    To help drive viewers to online content, a just-launched platform uses linguistics technology and search marketing best-practices to integrate social media with search engine optimization (SEO). Search engine marketing and design firm Zog Media launched the platform, dubbed Project Redline, in partnership with social media press release builder PitchEngine.