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  • Nine Marketing Tips for Black Friday, Small Business Saturday, and Cyber Monday

    Article

    CONTENT TYPE: Article | TOPIC: None

    Large retailers can count on Black Friday to turn their books from red to black, and online retailers have Cyber Monday to cash in afterward. This year, though, we also have Small Business Saturday. So how can a small business get the upper hand on these three monumental shopping days?

  • Why Amazon Doesn't Understand Social Commerce

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Even before the recent furor over Amazon's sale of the self-published "The Pedophile's Guide to Love and Pleasure," and the subsequent less-than-stellar and social-media-inept response by Amazon, it seemed clear that the pioneering e-commerce giant had begun to fall behind the social-commerce curve.

  • Four Questions to Ask Yourself Before Starting a Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many people are bullish about growth prospects now that the Great Financial Crisis seems largely behind us. But a lack of planning and preparedness will sink many of ambitions to start a business. These four questions can help structure your thinking before you make some important decisions.

  • Teen Girls and Brands: Social, Vocal, and Influential

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Teen girls today are influential social connectors who seek out information about brands from a wide range of sources and share that information frequently in their social circles, using a mix of face-to-face interaction and social media, according to a study by Varsity Brands and the Ketchum Global Research Network.

  • Facebook Nabs One in Four Pageviews in US

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to Experian's Hitwise Intelligence.

  • Internet Ad Revenue Hits Record $6.4B in 3Q10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet advertising revenues reached an estimated $6.4 billion in the third quarter of 2010, a record high for the online ad industry and 17% higher than the same period in 2009, according to the Interactive Advertising Bureau (IAB) and PwC.

  • Top Retailers Sold on Facebook, Twitter for Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    National retailers are marketing via social networking channels—particularly Facebook, but also Twitter—at increasing levels, integrating their online and physical properties via those channels and using their rapidly increasing fan and follower bases to build stronger brand experiences, according to a report by Media Logic.

  • Google, Hulu Set Video and Ad Records

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans viewed more than 4.6 billion online video ads in October 2010, with Hulu delivering a record 1.1 billion video ad impressions during the month on the strength of fall TV viewership, according to comScore Video Metrix. Meanwhile, Google Sites maintained its position as the top online video property during the month, reaching a milestone of 2.0 billion video viewing sessions.

  • 10 Key B2B Mobile Arguments to Turn Skeptics Into Supporters: A Slideshow With Audio

    Article

    CONTENT TYPE: Article | TOPIC: None

    To launch your marketing programs, you need the green light from your internal executives—and that means building the business case for new media and new programs. Here's how to convince B2B executives that mobile poses a high-opportunity, high-ROI marketing channel—and can make a significant impact with their business-centric audiences.

  • Six Steps to Improve Customer Retention

    Article

    CONTENT TYPE: Article | TOPIC: None

    Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value. To succeed, customer retention must be a top-down, companywide initiative. Here's how to get there in six steps.

  • How to Attract an Audience for Your Virtual Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming a key component of innovative companies' marketing mix.

  • DRTV: There's Method in the Madness

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some of the funniest comedy skits have been spoof TV spots—and they closely follow proven DRTV principles to make their sketch more believable and more poignant: They grab your attention; they frame a problem that needs to be solved; they state their offer as the solution; they show the product in use; and they ask for the order—a lot.

  • Fortune 500 Social Media Use: Twitter Overtakes Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The use of Twitter among the nation's largest corporations has nearly doubled: 60% of companies listed on the 2010 Fortune 500 have a corporate Twitter account with at least one tweet issued in the previous 30 days, up from 35% who did so a year earlier, according to research from the University of Massachusetts at Dartmouth. Meanwhile, 56% of Fortune 500 companies have a Facebook profile.

  • Social Media Payoff for Brands, but 'Friends' Finicky

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Companies that deliver high-quality customer experiences via new media are rewarded for their efforts, often in the form of higher brand awareness and likelihood to purchase among those who engage, but that loyalty can be hard to find and hard to keep, according to a survey from Cone.

  • Brands' Mobile Apps Frustrate Users

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in ten mobile users (38%) say they're dissatisfied with most of the apps currently available from their favorite brands, and 69% agree that if a brand's mobile app isn't useful or easy to use, it contributes to a negative perception of the brand, according to a survey from EffectiiveUI.

  • Digital Ads as Engaging as Content (Sometimes)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully nine in ten consumers notice digital ads in the first 10 seconds of visiting a webpage, and in that period, consumers who fixate on such ads are as emotionally engaged with ads as they are with webpage content, according to research from the Online Publishers Association (OPA), which explores the effectiveness of OPA Ad Units.

  • Got Social Strategy? One-Third of Brands Do

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social marketing is growing up: Not only have activity levels across social communities risen, but the number of brands now applying more focused and disciplined approaches to their social media communities has increased significantly over the past year, according to a study by ComBlu.

  • Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Company

    Article

    CONTENT TYPE: Article | TOPIC: None

    Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.

  • Why and How You Should Be Using Triggered Email, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    You can segment your list and version your broadcast campaigns with different offers and creative, but the real power of personalization and relevance lies in trigger-based email, because behaviorally targeted trigger-email campaigns get 30% higher open and click-through rates and three times the conversion rates of broadcast email.

  • 12 Small-Business Marketing Phone Tips for the 12 Days Till Christmas

    Article

    CONTENT TYPE: Article | TOPIC: None

    During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone service can help, as can these 12 small-business phone tips for the 12 days leading up to Christmas.