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  • Top 50 Online Properties by Ad Reach and Visits in November

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with 151.7 million, according to comScore Media Metrix service.

  • Holiday Shopping Ignites Growth at Retail Sites in November

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    CONTENT TYPE: Chart | TOPIC: None

    Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the comScore Media Metrix service. Cyber Monday, the heaviest online spending day on record in the US, contributed a strong portion of traffic growth to retail and coupon sites.

  • Younger Execs Driving Mobile Use in C-Suite

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    CONTENT TYPE: Chart | TOPIC: None

    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting to social networking sites.

  • How to Avoid the Great Social Media Crash of 2011

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the one formula you need to dodge the Great Social Media Crash of 2011.

  • Mobile Marketing: Top 10 Technical Design Considerations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of the game.

  • Let Your Brand Shine at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, noticed an exhibitor, and wondered: What exactly does this company do?

  • Why and How You Should Be Using Triggered Email, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.

  • Banner Ads Most Ignored on Web

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    CONTENT TYPE: Chart | TOPIC: None

    More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%).

  • Top 2% of Twitter Users Generate 58% of Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos.

  • Google Nabs 66% of Searches in November

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    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft Sites with 11.8%, according to data from comScore qSearch.

  • Social Media Marketing: No Overnight Success

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    It takes time for brands to incorporate social media effectively: 28.1% of companies with two or more years of social media marketing experience say social tools have been fully integrated into their companies' business models, but that level increases to 44.4% among those with three or more years of experience in social marketing, according to a social media benchmark report by SmartBrief.

  • Email, Social Marketing Top 2011 Budget Growth

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    CONTENT TYPE: Chart | TOPIC: None

    Fully one-half of businesses plan to increase their marketing budgets in 2011, with much of that spending growth allocated to email, social media, and search marketing, according to a survey from StrongMail.

  • How to Implement a Winning Social-Media Function in Your Organization

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    As social media becomes a strategic communication and marketing channel, the way you manage it must itself become more strategic. This article lays out the four phases of implementing a social-media management system in your business and outlines the 20 steps necessary for running a successful social-media function.

  • Why Customer Satisfaction Doesn't Mean Customer Retention—and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most organizations try to predict retention rates based on customer-satisfaction scores. The reality is that in B2B, user satisfaction does not equal customer retention. Remember, most customers who leave a company leave satisfied. Here's why... and what you can do about it.

  • Stop Selling and (Instead) Help Your Customers Buy

    Article

    CONTENT TYPE: Article | TOPIC: None

    The latest recession has profoundly altered consumer behavior. As home values plummet, stock portfolios shrink, and company profits erode, prospects are less likely to make purchases, and thrift is back in vogue. Time to stop selling; instead, become a trusted adviser and start helping your customers.

  • Three Reasons Long-Term Domain Registrations Make Sense

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to an old microsite promotion. If you don't, you may be losing out on traffic or money—or, even worse, you may be facilitating a brand catastrophe.

  • One-third of Brands Converting via Social Media

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With most companies focusing their social media marketing efforts on Facebook, Twitter, and LinkedIn, over one-third (36.1%) say they've been able to make a conversion from initial connection to sale via such social channels, according to a new survey from R2integrated.

  • Twitter Use Higher Among Women, Minority Groups

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 8% of online adults—or 6% of the US adult population—say they use Twitter, but adoption levels are higher among online African-Americans (18%) and online Latinos (13%), according to a new survey from Pew Research.

  • Social Media Top Priority for PR in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds (67%) of senior-level public relations (PR) professionals say their companies are now engaging in social media on some level and 69% say social media will be a top priority for PR in 2011, according to a survey from Vocus. Fully 80% of PR professional say social media will be more important in the coming year.

  • Social Media Brand Followers Hunting for Deals

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so primarily to find coupons and special promotions, according to a survey from Empathica.