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  • Nine Ways to Elevate Your Presentation and Speaking Skills to Black Belt Level

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether you're just beginning to present to audiences, or are a veteran speaker—becoming a speaking champ requires attention to detail. Begin with these nine, nuanced tips to master your speaking skills.

  • iPhone Dominating Mobile Email Activity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also finds that mobile email open levels are highest in the early-morning hours but vary dramatically by industry.

  • Three Lesser-Known Ways to Enhance AdWords Quality Score

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score.

  • Digital Ad Spend to Climb 14%, Social Media 35%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year.

  • Online Reputation Management's Top 3 Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Online reputation management (ORM) has become a hot term in digital marketing. But few marketers know exactly how to use it to their advantage. Learn how to tackle the Top 3 ORM challenges, and let your brand shine.

  • Direct and Digital Marketing Jobs Rebounding in 1Q11

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of stronger business conditions, more than one-half (52%) of digital and direct marketing executives plan to increase hiring in the first quarter of 2011, up from the 41% who said so in the previous quarter, according to a survey from Bernhart Associates.

  • Why You Should Use Engagement Metrics to Guide Your Messaging

    Article

    CONTENT TYPE: Article | TOPIC: None

    How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can give you those answers, and help mold your messaging to generate the highest levels of engagement.

  • Brands Don't Use Social Media Effectively

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.

  • Five Important B2B Marketing Trends in 2011

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals.

  • Google Captures 67% of Search in December

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft Sites with 12.0%, according to data from comScore qSearch.

  • Seven Ways to Gain PR Campaign Momentum

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining PR campaign momentum can seem impossible without the availability of your client contacts or the participation of the management team. Learn seven ways to overcome these challenges, and watch your PR campaign soar.

  • Mobile Ad Campaigns Still Beating Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase intent, according to a study by InsightExpress.

  • How to Engage a Tradeshow Audience Year-Round

    Article

    CONTENT TYPE: Article | TOPIC: None

    When it comes to tradeshow participation and building brand awareness, having a well-defined communications strategy before, during, and after the event is crucial to maximizing your return on investment (ROI).

  • B2B Brands Score With Online Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to a report by AMR International.

  • The Four Essential Phases of Social Media Adoption

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Using social media as a comprehensive, effective marketing channel for your organization can be met with challenges or seem daunting. It doesn't have to be. This four-phase adoption model will help your company see the bigger picture when it comes to social media.

  • Shoppers Using (and Loving) Mobile for In-store Buying

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores, according to a new study by ForeSee Results.

  • Eight Ways to Create Enough Video Content to Last 18 Months

    Article

    CONTENT TYPE: Article | TOPIC: None

    Studies show that online video improves email click-through rates, sales conversions, and search engine rankings; it's no wonder marketers are funneling more budget dollars into this tantalizing medium. Learn eight ways to make your video content last 18 months.

  • B2B Brands Tapping Loyalty Marketing to Drive Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a survey by Loyalty 360 and SAS. Among those with formal loyalty programs, most are using traditional channels such as surveys and call centers to listen and respond to customers.

  • A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 articles, which also covered subjects such as email, mobile, marketing budgets, and content marketing.

  • Six Ways to Maintain Your Brand's Voice While Using Freelancers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you use freelancers to keep up with the online content boom, despite your fear of compromising your brand? Here are six simple steps to keeping freelancers in line with your brand identity.