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  • Best-Practices in Customer-Experience Leadership: Voices From the Top

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.

  • B2B Brands Undervalue Online Display Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Only 13% of B2B interactive marketers say they have increased online display budgets in 2011 relative to 2010 levels, in large part due to perceptions of ineffectiveness, according to a new report from Forrester.

  • Need a Brilliant Brand Strategy? Go See a Movie

    Article

    CONTENT TYPE: Article | TOPIC: None

    Filmmakers and marketers migrate toward one another because the key to their success is the same: story. Learn how Apple successfully created an emotional bond with its customers that transcends commerce and lives on.

  • Nearly Half of Tweets Sent via Third-Party Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among a sample of 25 million tweets posted on March 11, 2011, some 42% were sent via third-party clients—roughly four times the average level implied by Twitter, according to a report by Sysomos.

  • Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: None

    Consumers are up to four times more likely to buy a product once they’ve held it in their hands. But it can be challenging to get people into stores, let alone within reaching distance of your product. To provide the masses with a virtual hands-on experience, Olympus tried a new augmented-reality technology.

  • Small Business Marketing: Social, Search Fastest-Growing Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Despite a lack of investment in marketing technologies and staffing over the past two years, many small businesses are now stepping up investments in digital channels such as social media, search, and online advertising, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Mobile Marketing: No Longer a Tradeoff Between Reach and Targeting

    Article

    CONTENT TYPE: Article | TOPIC: None

    Communicating with your customers via the mobile platform is an effective way to engage, share offers, and learn about your consumers. Learn how to reach your target audience and boost your mobile marketing ROI.

  • Pew Profiles 'On-the-Go' Mobile Local News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew.

  • How Vulnerable Are You to Customer Defection?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.

  • Google Nabs 65% of Search in February

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft Sites with 13.6%, according to data from comScore qSearch.

  • Facebook Marketing: Six Reasons to Approach With Caution

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    What slowly began as a dorm room phenomenon has developed into one of the world's most essential business strategies. But before businesses jump headfirst into Facebook, they might want to take a closer look at the power Facebook wields over every account, page, and photograph.

  • Fortune Global 100 Social-Media Savvy, Getting Savvier

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Twitter is emerging as the leading social platform among the world's largest corporations: 77% of the Fortune Global 100 (FG100) have a Twitter account, whereas 61% have a Facebook page, according to a report by Burson-Marsteller.

  • The Market Research Survey Is Dead; Long Live the Market Research Survey

    Article

    CONTENT TYPE: Article | TOPIC: None

    Market research surveys, though expensive and out of reach for many, have been around for ages. But there is now a revolution brewing in MR that makes it something even the smaller players can fully participate in.

  • Long-Tail Websites Deliver Higher Ad CTRs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB.

  • Social CRM: Measuring Relationships (the Wrong Way, and the Right Way)

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    If you've invested a lot in social media, you hopefully have a growing number of people talking about you. If so, who are they? Which ones are driving the conversation? Do your social CRM measurement tools tell you anything?

  • Forrester: User Attitudes Toward Email Improving

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Attitudes toward email marketing have improved over the past four years: Consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others, according to a report by Forrester Research.

  • Just What Do Marketers Do, Anyway?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.

  • Google Android Overtakes RIM, Apple

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Secrets of Case Study Winners: How B2B Marketers Can Create Successful Programs

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you.

  • Retail Offerings on Facebook Up 60%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice.