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  • SERPs: The Benefits of Being No. 1

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    CONTENT TYPE: Chart | TOPIC: None

    The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%, according to a study by Optify.

  • How to Hire Your Social Media Strategist

    Article

    CONTENT TYPE: Article | TOPIC: None

    When choosing someone to lead the charge on the social media front, do you want someone who's merely "good at social media" or someone who can achieve business goals? Here's how to hire the right person and get results.

  • Internet Ad Revenues Rebound to Record High in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Online advertising appears to be back on track: US Internet ad revenues reached an all-time high of $26.0 billion in 2010, up 14.9% from $22.7 billion in 2009, fueled by growth in display-related formats, according to the Interactive Advertising Bureau (IAB).

  • The Top Three B2B SEO Recommendations to Consider

    Article

    CONTENT TYPE: Article | TOPIC: None

    B2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers.

  • LinkedIn Top Social Tool for B2B Marketers

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to a new report from BtoB Online.

  • Humanize Your Email Marketing With a Well-Timed Thank You

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're in the business of building lasting customer relationships, saying "thank you" is essential. Without it, you're at greater risk of customer flight—and you're a sitting duck for the competition. Here's how to thank your customers via email—the right way.

  • Nearly Half of Mobile Web Users Make Purchases

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half (49%) of mobile searchers—people who use the mobile Web at least weekly—say they have made at least one purchase via mobile device in the previous six months, according to a study by Performics and ROI Research.

  • Drugs, Milk, and Money: Three Ways to Do Social Media in Regulated Industries

    Article

    CONTENT TYPE: Article | TOPIC: None

    "We're not allowed to" is one of the most commonly uttered phrases about social media by marketing professionals in regulated industries. Here are three ways to cut through the red tape and get back in the game.

  • Ad Market Recovering Despite Shocks in Japan, Middle East

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    CONTENT TYPE: Chart | TOPIC: None

    Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East and the earthquake in Japan, according to projections by ZenithOptimedia. Even so, online advertising is expected to continue surging worldwide, with 16.4% average annual growth projected for display advertising through 2013, and double-digit growth in paid search and online classifieds expected over the same period.

  • Killing Giants: Three Rules for Toppling the Goliath in Your Industry

    Article

    CONTENT TYPE: Article | TOPIC: None

    We all face giants, those competitors who have more people, budgets, and resources than we can ever hope to have. And despite the uphill fight, we're asked to not only compete but also win. It's possible. Here are three ways to topple your biggest competitors.

  • Brands Rely More on Digital Channels for Custom Content

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on custom content published via digital channels—such as video, mobile, and Web—reached an all-time high of $12.5 billion in 2010, up from $12.1 billion in 2009, according to a new study by the Custom Content Council and ContentWise.

  • Five Proven Ways to Increase Email Subscriptions

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gaining access to your prospects' inboxes is one of the most important things you can do. Building a solid email list of leads is the best way to grow your business, but just how do you get people to subscribe?

  • Display, Mobile Top Priorities for Marketers

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over the same period, according to a new survey from Bizo.

  • Sales-Letter Magic: 10 Tips for Writing Letters That Sell

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sales letters are powerful selling tools. They are a simple, direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge. Use these 10 tips to write a winning sales letter.

  • Marketers Increasing Digital Video Ad Spending

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of marketers (69%) and one-half of agency professionals (55%) say they plan to grow their digital video advertising (DVA) spending 22% on average in 2011, according to a study by the Interactive Advertising Bureau (IAB).

  • Seven Principles for Social Success and the Companies Already Getting Them Right

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.

  • Americans Flocking to Coupon Websites

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    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), according to a report by Morpace.

  • How to Rebrand a 10-Year-Old Company in Six Weeks

    Article

    CONTENT TYPE: Article | TOPIC: None

    After laying out an 18-month plan for rebranding our 10-year-old company, we learned we had only six weeks to do it. Here is how we shifted from "OMG, they're crazy" mode into high gear, accomplishing the unthinkable in 42 days.

  • Android Widens Smartphone Lead, Apple Up on Verizon iPhone

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    CONTENT TYPE: Chart | TOPIC: None

    Google Android strengthened its lead in the US smartphone market as of February 2011, accounting for 33% of smartphone subscribers, up 7.0 percentage points from the previous three-month period, according to data from the comScore MobiLens service.

  • Five Steps to Engaging Online Communities

    Article

    CONTENT TYPE: Article | TOPIC: None

    Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding and maintaining your fanatics.