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  • Forrester: B2B Marketing Budgets Up 6.7% in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    After several years of making cuts, B2B marketing leaders are increasing their budgets 6.7% in 2011 over 2010 levels, with tech-services companies driving much of the expansion, according to a report by Forrester Research.

  • Social-Media-Phobes: Put Out a Contract on 'Em!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Warning: Some of your colleagues are afraid—deeply, irrationally afraid—of social media. How can you overcome their resistance against social media? Have them commit in writing, and follow these five steps.

  • LinkedIn Report: What's in a (CEO's) Name?

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    CONTENT TYPE: Chart | TOPIC: None

    Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by LinkedIn, which examines correlations between people's first names and their career choices.

  • What Dealing With Inconsiderate Prospects Has Taught Me

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with prospective clients, including the inconsiderate ones, is just part of the job for many of us. Fortunately, you can make the experience a little less frustrating and time-consuming. Here are a few tips I've picked up.

  • Can Geolocation Apps Win Over Smartphone Users?

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    CONTENT TYPE: Chart | TOPIC: None

    Location-based services such as Foursquare and Facebook Places haven't yet reached a tipping point: Although 56% of smartphone users are aware of geolocation apps, only 39% use at least one, according to a survey from White Horse.

  • Marketing to Motivate: The Secret of Intrinsic Rewards

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    CONTENT TYPE: Article | TOPIC: None

    If we've learned anything in the last few years, it's that the old marketing model is broken. As a result of a seismic shift in influence, marketers are just now learning the big secret about motivation—people respond more favorably to intrinsic rewards than extrinsic rewards.

  • 2011 Trends: Turning Data Into Action; Mobile; Social Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Most marketers understand the value of good customer data, but they still struggle to organize and use it effectively: 62% cite "turning data into action" as their top marketing issue in 2011, according to a report by Unica.

  • Four Questions With Guy Kawasaki: Enchantment, Influence, and Marketing to the Rest of Us

    Article

    CONTENT TYPE: Article | TOPIC: None

    Having been neck-deep in the psychology of influence and the business of marketing while launching my own book, I had the opportunity to ask Guy Kawasaki about succeeding by embracing the "nobodies," thinking differently about demand generation, and enchanting your employees.

  • Top 50 Websites: FoxNews, BuzzMedia Join Ranking

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in March 2011 with 179.5 million visitors, followed by Google Sites with 176.8 million and Microsoft Sites with 176.4 million, according to comScore Media Metrix service. FoxNews.com (ranked No. 41) joined the top 50 ranking for the first time in March, as did Time Warner (No. 49) and BuzzMedia (No. 50).

  • Three Steps to Generating Higher ROI From Content Marketing

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    CONTENT TYPE: Article | TOPIC: None

    Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and managed properly, it can drive high return on investment (ROI). Here are three ways to boost ROI with content marketing.

  • Leads via LinkedIn Groups Most Likely to Convert

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those referred by LinkedIn "groups" are the most likely to complete a form-fill, or convert.

  • BAM! Turn Up the Heat on Your Presentations With a Few Culinary Tips

    Article

    CONTENT TYPE: Article | TOPIC: None

    Like a good meal with good friends, great presentations encourage sharing, interaction, and conversation. So sharpen your knives, oil your pans, and think like a top chef preparing a meal that will stimulate the senses, invite conversation, and demand involvement.

  • Marketers Playing It Too Safe (Creatively)

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    CONTENT TYPE: Chart | TOPIC: None

    In an age where innovation is a key factor to business success, many ad and marketing executives are itching for more creative freedom on the job, according to a survey from The Creative Group.

  • Grow the Bottom Line With Voice of the Customer Research

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    CONTENT TYPE: Article | TOPIC: None

    When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.

  • Verizon iPhone Boosts Apple's Ad Network Share

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    CONTENT TYPE: Chart | TOPIC: None

    Google's Android is still the top smartphone operating system (OS) in the Millennial Media ad network, but Apple's iOS regained some lost ground in March 2011, on the strength of the Verizon iPhone, according to the Mobile Mix report by Millennial Media.

  • The Power of Customer Feedback

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    CONTENT TYPE: Article | TOPIC: None

    Don't keep your marketing insight languishing in a silo, away from your core business processes. The technology exists to generate real business value from this often-untapped information, so take advantage of the chance to link knowledge about your customers to the rest of your business.

  • Mobile Presentation Views Surge 640% in 2011

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    CONTENT TYPE: Chart | TOPIC: None

    One out of ten presentations is now viewed via mobile device, up 640% over 2010 levels, with Apple devices the top choice for viewing such presentations, according to a report by SlideRocket.

  • Seven Ways to Take Control of Your Online Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    What are others saying about you and your company online? With so many online channels available to consumers and competitors, it's time you took control of your online reputation. Just follow these seven simple steps.

  • Top Tech Brands of 2011: Verizon, Motorola, Sony, and HP

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    CONTENT TYPE: Chart | TOPIC: None

    Verizon is the top mobile network brand of the year, according to the 2011 Harris Poll EquiTrend* report, which also announced winners in four other tech categories: Mobile phones (Motorola), consumer electronics (Sony), computer hardware (Hewlett-Packard), and gaming (Nintendo).

  • Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.